Category: Customer Data Platform (CDP)

The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
The post Movable Ink introduces Universal Data Activation for cross-channel personalization appeared first on MarTech.

The limitations of ‘real-time’ CDP use cases

Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time.
The post The limitations of ‘real-time’ CDP use cases appeared first on MarTech.

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.

MarTech’s CDP experts to follow

Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow.
The post MarTech’s CDP experts to follow appeared first on MarTech.

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.

Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.

Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.
The post Data clean rooms: A beginner’s guide appeared first on MarTech.

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation.
The post 4 CDP strategies to unlock the power of first-party data appeared first on MarTech.

What data clean room is right for you? It depends on the team and technology you have in place.
The post Evaluating data clean rooms for your organization appeared first on MarTech.

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.

In this webinar, learn how to assess your pages and optimize them for success.
The post 7 ways to maximize landing page conversions appeared first on MarTech.

This webinar explores the intricacies of understanding customers’ preferences and uncovers the game-changing potential of leveraging customer data.
The post A customer data roadmap for staying ahead of the competition appeared first on MarTech.

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.

Learn how to first identify your problem and then let the solution provider prove their value.
The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

Data clean rooms explained

All the basics about data clean rooms: What they are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Data clean rooms explained appeared first on MarTech.

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.

In this webinar, learn why customer data platforms are a must-have solution.
The post CDPs prevent your data from going down the drain appeared first on MarTech.

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

Should you use your data warehouse as your CDP?

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
The post Should you use your data warehouse as your CDP? appeared first on MarTech.

The CDP connector myth

Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack.
The post The CDP connector myth appeared first on MarTech.

With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
The post The future of data management platforms in the era of CDPs appeared first on MarTech.

Why and how you should rethink profile merging

Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it.
The post Why and how you should rethink profile merging appeared first on MarTech.

With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI.
The post Measuring CDP adoption: A comprehensive framework appeared first on MarTech.