Category: Customer Experience

With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
The post How to use AI personality profiling for B2B engagement appeared first on MarTech.

The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
The post Movable Ink introduces Universal Data Activation for cross-channel personalization appeared first on MarTech.

How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech.

Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site.
The post How Homethreads is leveraging data to create a new customer experience appeared first on MarTech.

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
The post 3 reasons why customer journeys are the key to better experiences and profits appeared first on MarTech.

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
The post Successful customer journey operations: Collaboration across people, processes, data and platforms appeared first on MarTech.

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.

For ABM marketing, don’t get lost in technology

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.
The post For ABM marketing, don’t get lost in technology appeared first on MarTech.

B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.

Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
The post Retailers invest in GenAI and media networks appeared first on MarTech.

It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.
The post It’s time to prioritize customer experience in B2B appeared first on MarTech.

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.

MPM’s help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
The post What are marketing attribution and performance management platforms? appeared first on MarTech.

With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.

When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.

Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.

And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

Here are the goals and core capabilities of customer journey orchestration solutions.
The post What is customer journey orchestration and how does it work? appeared first on MarTech.

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.
The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech.

In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.