Category: Customer Experience

Power next-best action with first-party data

In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
The post Power next-best action with first-party data appeared first on MarTech.

Here are the CX experts to follow to stay on top of all the best practices and latest developments.
The post MarTech’s customer experience experts to follow appeared first on MarTech.

Transform customer journeys for better CX and results.
The post 3 reasons why you need to embrace journey-centricity appeared first on MarTech.

Conquer the customer journey with these top-performing campaigns.
The post A must-read Guide for DTC Marketers appeared first on MarTech.

Here’s how to develop the best content recommendation strategy for your website that puts the reader first.
The post How to increase website engagement with content recommendations appeared first on MarTech.

Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
The post Conversational marketing: A guide to a key B2B GTM strategy appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
The post Kraft Heinz and Gatorade tap in-store video screens for March Madness appeared first on MarTech.

Going back to basics: Marketing as a conversation

At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to.
The post Going back to basics: Marketing as a conversation appeared first on MarTech.

SAP moves to a composable commerce offering

Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts.
The post SAP moves to a composable commerce offering appeared first on MarTech.

Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
The post Why B2B brands must focus on orchestrating meaningful customer engagement appeared first on MarTech.

The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.
The post ARHT rolls out retail hologram experiences appeared first on MarTech.

Technology is changing… and so is your role. Learn how to adapt at MarTech.
The post ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free! appeared first on MarTech.

Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
The post How enterprises are pursuing martech and adtech integration today appeared first on MarTech.

In this webinar, learn how you can target audiences at the right time and at the right cost.
The post The power of programmatic advertising  appeared first on MarTech.

SAP gives up its stake in Qualtrics

The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
The post SAP gives up its stake in Qualtrics appeared first on MarTech.

Metaverse, Web 3.0 and NFTs: What marketers need to know

While often bundled together, NFTs, the metaverse and Web 3.0 aren’t the same things. Here’s how to view them from a marketing lens.
The post Metaverse, Web 3.0 and NFTs: What marketers need to know appeared first on MarTech.

Why and how you should rethink profile merging

Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it.
The post Why and how you should rethink profile merging appeared first on MarTech.

The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
The post Papa Johns and Netspend adopt augmented reality for eGift campaign appeared first on MarTech.

In this webinar, learn three ways to strengthen customer relationships and drive revenue.
The post Why do customer relationships matter now more than ever? appeared first on MarTech.

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
The post Siri and Alexa may be used by protesters to attack customer support channels appeared first on MarTech.

Here’s how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
The post Marketing in the age of the omnipresent consumer appeared first on MarTech.