To support the new tool, Petco also used AI to build modules which helped scale personalization.
The post How Petco boosted emails and customer experience with a new CRM appeared first on MarTech.
In this webinar, learn practical takeaways to put to practice.
The post 3 ways to strengthen customer relationships and drive revenue appeared first on MarTech.
Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
The post 13 questions to ask digital experience platform vendors during the demo appeared first on MarTech.
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
The post Does your marketing team need a digital experience platform (DXP)? appeared first on MarTech.
In this webinar, learn how to gain a competitive advantage with this foundation for CX success.
The post The first-party data strategy you need in 2023 appeared first on MarTech.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The post What is a digital experience platform or DXP and is it the future of content management? appeared first on MarTech.
3 steps to navigating the complex customer journey
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
The post 3 steps to navigating the complex customer journey appeared first on MarTech.
Prepare for an unpredictable economy with email marketing by Bloomreach
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
The post Prepare for an unpredictable economy with email marketing appeared first on MarTech.
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
The post Why we care about loyalty marketing appeared first on MarTech.
Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023.
The post Personalization doesn’t have to be an uphill battle appeared first on MarTech.
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Master the CX trifecta: Data, content and tech appeared first on MarTech.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
The post Does your organization need a digital asset management platform? appeared first on MarTech.
Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.
The post Questions to ask about conversion optimization platforms appeared first on MarTech.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech.
Organizations should assess business needs, staff capabilities and financial resources when considering to adopt this new technology.
The post Does your company need a conversion optimization platform? appeared first on MarTech.
Here’s why marketers are using this new technology to improve experience and boost ROI.
The post What is a conversion optimization platform? appeared first on MarTech.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
The post North Star goals for category leaders: First-party customer view appeared first on MarTech.
Learn the difference between what customers say ‘to’ you and ‘about’ you – and why it’s important.
The post Webinar: 5 CX trends that will shape 2023 appeared first on MarTech.
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The post HubSpot’s December releases: A manager’s guide appeared first on MarTech.
Discover time-saving technologies, solutions, and tools — all for free, and all without leaving your desk.
The post MarTech registration is open! Grab your free pass now. appeared first on MarTech.
Glassbox will integrate conversational AI into its digital experience analytics platform.
The post ChatGTP to support digital experience analytics appeared first on MarTech.
Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
The post Webinar: Maximize email engagement and personalization with data appeared first on MarTech.
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
The post Cooler Screens expands in-store retail media presence appeared first on MarTech.
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
The post North Star goals for category leaders: One-to-one, omnichannel personalization appeared first on MarTech.
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
The post How Coca-Cola activated their enterprise CDP appeared first on MarTech.
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
The post How to build a customer value squad — and why appeared first on MarTech.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
The post 2023 Predictions: How data will change marketing in the new year appeared first on MarTech.
Activate a data-driven personalization strategy that drives meaningful relationship building.
The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on MarTech.
How ‘the curse of knowledge’ may be hurting your business and what to do about it
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.
The post How ‘the curse of knowledge’ may be hurting your business and what to do about it appeared first on MarTech.
From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023.
The post Top 10 immersive marketing trends that will grow your grinchy heart in 2023 appeared first on MarTech.
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.