Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.
The post The ROI of personalized experiences: Process measurements appeared first on MarTech.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
The post 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year appeared first on MarTech.
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
The post How Penske Media uses CDP to help advertisers reach digital users appeared first on MarTech.
Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen.
The post Claus and effect appeared first on MarTech.
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
The post The ROI of personalized experiences: Content measurements appeared first on MarTech.
Segmenting your customers is critical to your success.
The post Customer segmentation models to improve the performance of loyalty marketing campaigns appeared first on MarTech.
Digital experience platforms: 4 building blocks to success
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
The post Digital experience platforms: 4 building blocks to success appeared first on MarTech.
How to sharpen your B2B marketing experience strategy
Make sure you’re delivering experiences to buyers with the right level of targeting.
The post How to sharpen your B2B marketing experience strategy appeared first on MarTech.
You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals.
The post HubSpot’s November releases: A manager’s guide appeared first on MarTech.
Identify core customer and business needs first. Then build your stack accordingly.
The post 3 steps to building an effective martech stack appeared first on MarTech.
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.
The post The ROI of personalized experiences: Audience measurements appeared first on MarTech.
Give your customers what they want with ecommerce AI by HawkSearch by Bridgeline
Match customers with the products they are searching for.
The post Give your customers what they want with ecommerce AI appeared first on MarTech.
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech.
Learn the tools and tactics to execute personalization across channels from a data-first organization.
The post Webinar: Drive smarter engagement across the customer journey appeared first on MarTech.
Learn how your business can reach your target audience with connected TV.
The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.
Empower your teams to send less communications and see more results.
The post Webinar: Do more with less to get ahead in 2023 appeared first on MarTech.
Webinar: It’s the right time to modernize your online experience
Learn how to create a seamless, scalable, multichannel customer experience that drives real revenue opportunities.
The post Webinar: It’s time to modernize your online experience appeared first on MarTech.
Hubspot October Releases: A Manager’s Guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
The post HubSpot’s October releases: A manager’s guide appeared first on MarTech.