Category: Data

In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
The post Unleash the untapped power of email address intelligence appeared first on MarTech.

The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
The post A sales-side view of marketing, automation and AI appeared first on MarTech.

SAS embraces generative AI for marketing

SAS is the latest major vendor to beging rolling out genAI for marketing. It’s emphasizing safe use too.
The post SAS embraces generative AI for marketing appeared first on MarTech.

Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
The post How to decide which generative AI tools fit your organization appeared first on MarTech.

Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site.
The post How Homethreads is leveraging data to create a new customer experience appeared first on MarTech.

This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
The post Get beyond Google Analytics with these real-time data strategies appeared first on MarTech.

The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
The post Microsoft Advertising Editor expands audiences to all markets appeared first on MarTech.

Dun & Bradstreet’s SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
The post Data-driven success lies within the power of simplicity appeared first on MarTech.

In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.

Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.

Turn the customer journey into an adventure of connection and delight.
The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.

B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
The post Create high-impact customer experiences with actionable insights appeared first on MarTech.

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
The post AWS unveils AWS Entity Resolution appeared first on MarTech.

In this webinar, learn how to organize, distribute and control digital assets.
The post Don’t underestimate the power of content management appeared first on MarTech.

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.

Ecommerce sets new Prime Day record, up 6.1%

U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.

Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.
The post Data clean rooms: A beginner’s guide appeared first on MarTech.

The new pact gives EU citizens more control over US companies’ use of their personal data and averts the potential for a costly disruption.
The post EU approves US data sharing accord appeared first on MarTech.

Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
The post Here’s why your marketing’s success depends on insights appeared first on MarTech.

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation.
The post 4 CDP strategies to unlock the power of first-party data appeared first on MarTech.