IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
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What data clean room is right for you? It depends on the team and technology you have in place.
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Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
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With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
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The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
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In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
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How companies leverage clean rooms and first party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The post How companies are leveraging clean rooms and first-party data as cookies vanish appeared first on MarTech.