Category: Data

What data clean room is right for you? It depends on the team and technology you have in place.
The post Evaluating data clean rooms for your organization appeared first on MarTech.

In this webinar, get the scoop on a top advertiser’s perfect CTV strategy.
The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech.

Will AI help address age-old marketing issues or just add more complexity?
The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.”
The post Salesforce: AI is the new UI appeared first on MarTech.

In this webinar, learn how to assess your pages and optimize them for success.
The post 7 ways to maximize landing page conversions appeared first on MarTech.

This webinar explores the intricacies of understanding customers’ preferences and uncovers the game-changing potential of leveraging customer data.
The post A customer data roadmap for staying ahead of the competition appeared first on MarTech.

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.

Learn these data-collection hacks to reach customers with the right message on the right channel.
The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
The post It’s time to teach AI about your brand appeared first on MarTech.

Learn how to first identify your problem and then let the solution provider prove their value.
The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

Data clean rooms explained

All the basics about data clean rooms: What they are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Data clean rooms explained appeared first on MarTech.

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.

In this webinar, learn why customer data platforms are a must-have solution.
The post CDPs prevent your data from going down the drain appeared first on MarTech.

This approach will unlock first-party data strategies you can utilize across your marketing channels.
The post An approach to unlocking first-party data strategies appeared first on MarTech.

Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out.
The post More pressure on B2B marketers to prove ROI appeared first on MarTech.

The good news is that Google plans to replace it with something bigger and better.
The post Google to remove GA4 integration with Optimize appeared first on MarTech.

Power next-best action with first-party data

In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
The post Power next-best action with first-party data appeared first on MarTech.

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The post How to use decision intelligence to tackle complex business challenges appeared first on MarTech.

Should you use your data warehouse as your CDP?

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
The post Should you use your data warehouse as your CDP? appeared first on MarTech.