Category: Digital Advertising

Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
The post Samsung Ads introduces new CTV ad types appeared first on MarTech.

The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
The post State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite appeared first on MarTech.

Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season,
The post Online close to edging out physical stores for holiday buying appeared first on MarTech.

Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
The post Google is rolling out Topics-based tracking for Chrome appeared first on MarTech.

Political campaigns must clearly state when AI-generated images and audio have been used from November.
The post Google to make political ads disclose AI content appeared first on MarTech.

Ace your holiday promotions with this step-by-step guide.
The post 4 tips to prepare for Black Friday and Cyber Monday appeared first on MarTech.

73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report.
The post CTV viewing hours rise 21% appeared first on MarTech.

The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
The post Microsoft Advertising Editor expands audiences to all markets appeared first on MarTech.

Keyword Suggestions is a new feature in Reddit Ads Manager aims to help advertisers boost reach and efficiency of campaigns.
The post Reddit launches AI keyword research tool appeared first on MarTech.

YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.

In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.

Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.

With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies.
The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.

CTV ad spend is growing, but not like retail media

CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
The post CTV ad spend is growing, but not like retail media appeared first on MarTech.

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
The post Bid shading costing advertisers $6.6 billion yearly appeared first on MarTech.

How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
The post TV ad revenue challenged by writers’ strike appeared first on MarTech.

Meta returns to double-digit growth for the first time since 2021, while Microsoft’s increase is only 3% and Alphabet’s is 2%
The post Meta ad revenues up 12%, far ahead of Microsoft and Alphabet appeared first on MarTech.

And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.