Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.
The post Basis announces integrations to boost digital out-of-home capabilities appeared first on MarTech.
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.
Here are three ways to approach digital experience and drive more revenue from it.
The post How to improve digital experience to grow revenue appeared first on MarTech.
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
The post 5 steps to evaluating your digital experience appeared first on MarTech.
What data clean room is right for you? It depends on the team and technology you have in place.
The post Evaluating data clean rooms for your organization appeared first on MarTech.
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.
Supercharge your customer experience with the power of QR codes
In this webinar, learn the secrets to creating flawless user experiences.
The post Supercharge your customer experience with the power of QR codes appeared first on MarTech.
Global digital ad spend set to grow 8.4% this year
Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
The post Global digital ad spend set to grow 8.4% this year appeared first on MarTech.
The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.
A recap of all the ads and marketing news from Google’s annual event, including lots of generative AI, new features and insights.
The post Google Marketing Live 2023: What you need to know appeared first on MarTech.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
IAB NewFronts showcase video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcase video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth.
The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech.
Scanning the faces that scan the mobile screens
Emotions expressed by facial expressions can diagnose user reactions to mobile ads.
The post Scanning the faces that scan the mobile screens appeared first on MarTech.
Level up your marketing game with in-game advertising by Digital Marketing Depot
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
The post Level up your marketing game with in-game advertising appeared first on MarTech.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
The post Kraft Heinz and Gatorade tap in-store video screens for March Madness appeared first on MarTech.
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
The post Habu releases new data clean room enhancements appeared first on MarTech.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences.
The post In-game advertising: A marketer’s guide appeared first on MarTech.
How to set up and measure CTV ad campaigns
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
The post How to set up and measure CTV ad campaigns appeared first on MarTech.
It’s finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting’s benefits.
The post 4 tips to get the most out of CTV advertising appeared first on MarTech.
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
The post IAB Tech Lab launches first clean room standards appeared first on MarTech.
What everybody was buzzing about during the Super Bowl
Rihanna, Mahomes, the ads, the game itself: Here’s what got the most social media attention during the Super Bowl.
The post What everybody was buzzing about during the Super Bowl appeared first on MarTech.
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
The post How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year appeared first on MarTech.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
The post How CTV can deliver market research for B2B marketers appeared first on MarTech.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
The post 88% of brands say they’re pressured to use retailers’ media networks appeared first on MarTech.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
The post Salesforce announces retail media network innovations appeared first on MarTech.
How advertisers can take the lead in reducing carbon emissions
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.
The post How advertisers can take the lead in reducing carbon emissions appeared first on MarTech.