The new clean room will be used to help activate Albertson’s retail media network.
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Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
The post Roku introduces branded HD and 4K TVs appeared first on MarTech.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
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As more advertisers flock to retail media networks, here’s how the networks will evolve.
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2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
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Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
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Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels.
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While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering.
The post Server-side measurement: What is it really good for? appeared first on MarTech.
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
The post Ad-supported streaming expands with new Disney+ tier appeared first on MarTech.
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech.
Amazon announces AWS Clean Rooms
The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.
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Learn how your business can reach your target audience with connected TV.
The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
The post Over half of marketers are using the metaverse or considering it appeared first on MarTech.
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech.
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
The post How brands are using CTV and OTT for the 2022 FIFA World Cup appeared first on MarTech.
Ad spending to increase by 5.9% in 2023
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
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How companies leverage clean rooms and first party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The post How companies are leveraging clean rooms and first-party data as cookies vanish appeared first on MarTech.