Category: Display

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The post Digital advertising checklist: Your essential guide to launching successful campaigns appeared first on Search Engine Land.

Meet consumers where they are with compelling, well-timed communication.
The post Best practices for mobile app messaging appeared first on Search Engine Land.

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
The post Google Chrome will soon add 6 relevance and measurement APIs appeared first on Search Engine Land.

How to use incentives in your PPC ads to drive more sales

Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC.
The post How to use incentives in your PPC ads to drive more sales appeared first on Search Engine Land.

B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
The post 5 mobile B2B advertising mistakes and how to correct them appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
The post 3 new Google Discovery ads features appeared first on Search Engine Land.

5 new updates to Google AdSense Auto Ads

You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
The post 5 new updates to Google AdSense Auto Ads appeared first on Search Engine Land.

Walmart’s retail media network: What advertisers need to know

As Walmart’s dominant physical footprint runs toward digital, it’s crucial to pay attention to the opportunities available to advertisers.
The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land.

The policies are designed to ensure a safe and positive experience for all Google users.
The post Google updates Ads Policy Requirements appeared first on Search Engine Land.

If policy violations are detected, accounts may be suspended immediately and without prior warning.
The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.

Yahoo now has a 25% stake in Taboola

Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
The post Yahoo now has a 25% stake in Taboola appeared first on Search Engine Land.

The program will give publishers an opportunity to monetize their most engaged users.
The post Google is testing new Rewarded Ad Gate beta program for publishers appeared first on Search Engine Land.