Category: Ecommerce

9 Ecommerce Website Optimization Tactics [Expert Insights]

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working on your site and what isn’t. Then, apply targeted fixes based on real data. Not hunches. In this guide, I’m sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts …
The post 9 Ecommerce Website Optimization Tactics [Expert Insights] appeared first on Backlinko.

9 Shopify Blog Examples You Need to See (+ Pro Tips)

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That’s high-value SEO traffic it can funnel to its product pages. All without relying on ads. And here’s the thing: If you’re not blogging, you’re …
The post 9 Shopify Blog Examples You Need to See (+ Pro Tips) appeared first on Backlinko.

9 Ecommerce Website Examples to Copy for Better Results

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Doing this can get you: More sales Higher average order values Better conversion rates Below, I’ve handpicked nine …
The post 9 Ecommerce Website Examples to Copy for Better Results appeared first on Backlinko.

5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing …
The post 5 Proven Ecommerce Growth Strategies ($0 to $100 Million) appeared first on Backlinko.

Ecommerce Website Design: How to Create a Store That Sells

Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed …
The post Ecommerce Website Design: How to Create a Store That Sells appeared first on Backlinko.

20 Effective Product Page Examples (+ Best Practices)

How do you make your product pages stand out? What unique details can you add to these pages to make them resonate with your customers? Most importantly, how can you optimize your product pages for higher conversions? We’ve curated 20 effective product page examples to help you find answers to these questions and improve your …
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Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
The post How to optimize your ecommerce ad spend and budget for the best ROI appeared first on Search Engine Land.

9 Amazon reviews best practices to boost sales and trust

Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon’s policies.
The post 9 Amazon reviews best practices to boost sales and trust appeared first on Search Engine Land.

Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
The post Ecommerce marketing next year: 5 ways to set up for success appeared first on Search Engine Land.

What marketers in retail need to do to avoid disappointing holiday sales this year.
The post Holiday online sales likely to remain flat YoY appeared first on MarTech.

Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
The post Retailers invest in GenAI and media networks appeared first on MarTech.

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
The post Ecommerce brand debuts AI-generated product review summaries appeared first on Search Engine Land.

Schema usage up 4x among top ranking ecommerce sites

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
The post Schema usage up 4x among top ranking ecommerce sites appeared first on Search Engine Land.

A new partnership with Phuzion Media will give retailers better visibility into traditional offline media.
The post Criteo to use image recognition to help connect online and offline channels appeared first on MarTech.

Salesforce extends Commerce capabilities across marketing, sales and service channels.
The post Salesforce announces new Commerce Cloud integrations appeared first on MarTech.

Ecommerce sets new Prime Day record, up 6.1%

U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.

Shoppers will have a wide variety of deals to choose from on Prime Day, July 11 & 12. Many deals will come from ecommerce and in-store competitors.
The post Ecommerce trends to watch for this Prime Day appeared first on MarTech.

50% of product searches start on Amazon

Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
The post 50% of product searches start on Amazon appeared first on Search Engine Land.

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
The post D2C beauty shoppers are split between low prices and scarcity appeared first on MarTech.

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.
The post 6 link building techniques for ecommerce appeared first on Search Engine Land.

SAP moves to a composable commerce offering

Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts.
The post SAP moves to a composable commerce offering appeared first on MarTech.

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
The post Salesforce, Google partner on local commerce appeared first on MarTech.

Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
The post More ecommerce shoppers using buy-now-pay-later appeared first on MarTech.

SAP gives up its stake in Qualtrics

The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
The post SAP gives up its stake in Qualtrics appeared first on MarTech.

How to optimize your Amazon brand store

Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
The post How to optimize your Amazon brand store appeared first on Search Engine Land.

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
The post 13 questions to ask digital experience platform vendors during the demo appeared first on MarTech.

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The post What is a digital experience platform or DXP and is it the future of content management? appeared first on MarTech.