Category: Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
The post How to Use the Google Ads Library to Spy on Competitors appeared first on WordStream.

Google’s Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked “frequently”.
The post Google denies manipulating ad auctions in resurfaced SMX Advanced clip appeared first on Search Engine Land.

Advertisers found to be in violation of Google’s policies face having their accounts suspended.
The post Google is planning to update its Misleading Representation policy appeared first on Search Engine Land.

Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts.
The post Google Ads for lead generation: A 6-step framework for success appeared first on Search Engine Land.

ACAs are also now available in seven new languages.
The post Google rolls out automatically created assets to all advertisers appeared first on Search Engine Land.

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.
The post Google AdSense adds new tools to make site verification faster and easier appeared first on Search Engine Land.

Are you being manipulated by Google Ads?

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
The post Are you being manipulated by Google Ads? appeared first on Search Engine Land.

‘Looks like the manual bidding days are coming to an end.’
The post Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns appeared first on Search Engine Land.

The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
The post Google Ads apologises after automatic data migration causes confusion appeared first on Search Engine Land.

Google Ads enhanced conversions and first-party data

Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
The post Google Ads enhanced conversions and first-party data appeared first on Search Engine Land.

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
The post Google Performance Max: Everything you need to know appeared first on Search Engine Land.

This policy kicks in on October 10, 2023 and will impact some advertisers.
The post Suspended Google Ads advertisers may be required to pass advertiser verification appeared first on Search Engine Land.

Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
The post Target ROAS in Google Ads: 5 key considerations appeared first on Search Engine Land.

Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
The post Google Ads emails now include customer IDs appeared first on Search Engine Land.

The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
The post Google adds URL Contains targeting functionality to Performance Max appeared first on Search Engine Land.

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.

These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks. 
The post 7 Google Ads features to streamline your workflow appeared first on Search Engine Land.

Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
The post 5 hidden areas of Google Ads you probably didn’t know about appeared first on Search Engine Land.

The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land.

Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
The post Last call for Google Ads API v12 appeared first on Search Engine Land.