Category: Google Ads

The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
The post Google adds URL Contains targeting functionality to Performance Max appeared first on Search Engine Land.

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.

These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks. 
The post 7 Google Ads features to streamline your workflow appeared first on Search Engine Land.

Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
The post 5 hidden areas of Google Ads you probably didn’t know about appeared first on Search Engine Land.

The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land.

Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
The post Last call for Google Ads API v12 appeared first on Search Engine Land.

Brands can book one-on-one phone consultations with a Google rep for $50.
The post First look at Google Ads’ enhanced customer service for small businesses appeared first on Search Engine Land.

The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
The post Google is upgrading Vehicle Ads to Performance Max appeared first on Search Engine Land.

The search engine is taking steps to ensure it complies with the EU’s Digital Services Act (DSA) or else it may risk a significant financial penalty.
The post Google will provide more targeted ad data to comply with new EU rules appeared first on Search Engine Land.

Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
The post 5 things ecommerce advertisers can do with first-party data appeared first on Search Engine Land.

When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
The post 5 ways to improve PPC lead quality appeared first on Search Engine Land.

The company reportedly issued a “privacy alert” email in response to claims YouTube ads may have led to the online tracking of children.
The post IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns appeared first on Search Engine Land.

11 free tools for PPC campaign management

These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
The post 11 free tools for PPC campaign management appeared first on Search Engine Land.

Google Ads account suspensions: What advertisers need to know

Seeing the dreaded ‘Your account has been suspended’ banner in Google Ads? Learn its potential causes and how to get your account reinstated.
The post Google Ads account suspensions: What advertisers need to know appeared first on Search Engine Land.

The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.

Sponsored Ads are appearing with a new expandable call box that contains a brand’s phone number as well as the QR code.
The post Google tests scan-to-call QR codes and extra images on sponsored ads appeared first on Search Engine Land.

Learn how Google Ads scripts and the new “mutate” function redefine campaign management and how to tap into the full potential of the Ads API.
The post Google Ads scripts usher in a new era with API access appeared first on Search Engine Land.

The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads launches several new features ahead of holiday season appeared first on Search Engine Land.

Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US.
The post Google Merchant Center releases new ‘inappropriate titles’ warning appeared first on Search Engine Land.

Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
The post Reminder – Google’s similar audiences are being removed appeared first on Search Engine Land.

Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
The post Google’s attribution model shake-up: 3 solutions for advertisers appeared first on Search Engine Land.

Embrace the potential of broad match while avoiding common pitfalls. Here’s how to use it wisely to reach a wider audience.
The post Google Ads broad match: What the data reveals for PPC marketers appeared first on Search Engine Land.

From match type consolidation to blended campaigns and auto-applied recommendations, here’s what’s potentially in store for PPC marketers.
The post 3 ways PPC campaign management could soon change appeared first on Search Engine Land.

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

Google Ads isn’t just for “for-profit” companies. Here’s how nonprofits can use paid Google Ads accounts to help them reach their goals.
The post How to use Google Ads to get more donations for your nonprofit appeared first on Search Engine Land.

Learn how to work around PMax’s limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
The post How to track Performance Max campaigns with Google Apps Script appeared first on Search Engine Land.