Category: Google Ads

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.
The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The post Digital advertising checklist: Your essential guide to launching successful campaigns appeared first on Search Engine Land.

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
The post How to get the most out of PPC for your SaaS brand appeared first on Search Engine Land.

Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
The post Get organized: PPC ad campaign structure in a changing world appeared first on Search Engine Land.

Google Ads Editor version 2.4 is out with 8 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
The post Google Ads Editor version 2.4 is out with 8 new features appeared first on Search Engine Land.

Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here’s what this transition might mean for advertisers.
The post How to harness DSA wins in Performance Max appeared first on Search Engine Land.

5 tips for effective PPC bidding on a budget

Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
The post 5 tips for effective PPC bidding on a budget appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Here’s what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
The post How non-retail advertisers can embrace value-based bidding in Google Ads appeared first on Search Engine Land.

Google Ads investigating reports of missing data

Marketers have been experiencing issues with accessing the most up-to-date data on their Google Ads accounts since Friday.
The post Google Ads investigating reports of missing data appeared first on Search Engine Land.

Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
The post ChatGPT for Google Ads: How to enhance campaign creation appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.

3 simple PPC optimizations you may have overlooked

Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
The post 3 simple PPC optimizations you may have overlooked appeared first on Search Engine Land.

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

Google Marketing Live 2023: Reactions from the experts

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

Google trials automatically created assets for Performance Max

Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
The post Google trials automatically created assets for Performance Max appeared first on Search Engine Land.

Google Ads unveils new design

Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
The post Google Ads unveils new design appeared first on Search Engine Land.

Beyond Google’s recommendations, here are strategies you can test to ensure you’re not missing out on targeting opportunities come Aug. 1.
The post How to maintain targeting capabilities even without Google Ads similar audiences appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
The post Google Ads is changing how it processes trademark complaints appeared first on Search Engine Land.