The advertiser console went down at about 9:10 am ET today.
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Here’s how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
The post 4 Google Ads Custom Columns you need to use – and why appeared first on Search Engine Land.
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
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Google is investigating if this is a bug or a new enforcement of some kind.
The post Google Local Service Ads mass policy violations appeared first on Search Engine Land.
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
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Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
The post Google Ads adds 2 new campaign types: Video views, demand gen appeared first on Search Engine Land.
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
The post 7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding appeared first on Search Engine Land.
Here’s a recap of all the Ads and marketing news from Google’s annual event, including lots of generative AI, new features and insights.
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Google Ads lets you create campaigns using conversational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
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Google Product Studio brings AI-generated images to advertisers
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
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Google Search Generative Experience integrates Search, Shopping ads
A clearer picture has emerged with how ads will be natively integrated into Google’s new Search Generative Experience.
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Google Ads will create AI-powered assets that target search queries
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
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Google: Merchant Center Next to replace Merchant Center
By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
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Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
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YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
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How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
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3 Performance Max reporting and data limitations
Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface.
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Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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The interplay between organic and paid Google search by Digital Marketing Depot
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex.
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Advertisers won’t be able to immediately track how ads perform in the new Google Search experience while it’s experimental.
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Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
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How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC.
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The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
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Violations will be issued, at least 7 days, prior to any suspension of your account.
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The revised client libraries and code examples will be made available by Google next week.
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Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.
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Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
The post How to uncover the root cause of PPC performance changes appeared first on Search Engine Land.
Google Ads errors and issues reported
Google is investigating the latest issues and will report back with an update “shortly.”
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Account names with URL’s will no longer be permitted.
The post Google announces new validations for ad account names appeared first on Search Engine Land.
Major tech companies are racing to be the first to integrate AI technology into their offerings.
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A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
The post How to set up an offline conversion import from Salesforce into Google Ads appeared first on Search Engine Land.
Google investigating Merchant Center ad disapprovals
It’s unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
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