Category: Google Analytics 4 (GA4)

The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
The post Google apologizes for GA4 data migration confusion appeared first on MarTech.

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data two months after ‘sunset’ appeared first on MarTech.

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.

Despite a year’s notice, a lot of companies put off the GA4 migration until the last minute. Now they’re trying to understand how to use it.
The post GA4 is still stressing out marketers: Here’s why appeared first on MarTech.

If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4.
The post MarTech’s GA4 experts to follow appeared first on MarTech.

How to use the UA 360 features available in GA4

Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4.
The post How to use the UA 360 features available in GA4 appeared first on MarTech.

How to create UA reports in GA4

Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4.
The post How to create UA reports in GA4 appeared first on MarTech.

Google Analytics 4’s mixed reviews may have you wondering what alternatives there are for large organizations. Start your research here.
The post 13 enterprise-capable GA4 alternatives appeared first on MarTech.

Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
The post Universal Analytics is still functional for most users appeared first on MarTech.

5 GA4 issues and why they’re a good thing

Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?
The post 5 GA4 issues and why they’re a good thing appeared first on MarTech.

We explore some legitimate complaints marketers have about the new Google Analytics UI.
The post Marketers are having problems with the GA4 user interface appeared first on MarTech.

Many of you don’t like Google Analytics 4 and in responses to our recent poll you told us exactly why.
The post 10 things you hate about Google Analytics 4 appeared first on MarTech.

Unlucky for some? 13 of the funniest reactions to Google’s now mandatory analytics solution.
The post Marketers roast Google Analytics 4 appeared first on MarTech.

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on MarTech.

Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible.
The post The Universal Analytics shutdown has finally begun appeared first on MarTech.

Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4
The post Most of you have Google Analytics 4 set up but are still learning how to use it appeared first on MarTech.

In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
The post Early poll results: “Kicking and screaming” about GA4 appeared first on MarTech.

GA4 isn’t the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.
The post 15 low-cost alternatives to GA4 appeared first on MarTech.

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say.
The post Are you ready for Google Analytics 4? Have your say in our poll appeared first on MarTech.

Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here’s a guide to determining that.
The post How to decide if GA4 is right for you appeared first on MarTech.

Days before UA sunset most sites still not using GA4

With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
The post Days before UA sunset most sites still not using GA4 appeared first on MarTech.

It’s less than two months until Universal Analytics sunsets. The “Google Whispere” is here to help you transition to Google Analytics 4.
The post 4 tips to ease the transition from UA to GA4 appeared first on MarTech.

UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
The post Google sets deadline for getting data out of Universal Analytics appeared first on MarTech.

The good news is that Google plans to replace it with something bigger and better.
The post Google to remove GA4 integration with Optimize appeared first on MarTech.

Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The post Campaign tracking in GA4: How to ensure your links are properly tagged appeared first on MarTech.

Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.
The post 3 Google Analytics 4 features to make up for lost data appeared first on MarTech.

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
The post 3 “secret” marketing tools in Google Analytics 4 appeared first on MarTech.