Category: Google

Tracking 20 years of search

Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023. 
The post Tracking 20 years of search appeared first on Search Engine Land.

The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.

Many large language models are trained using website content without permission – and some brands are demanding compensatation.
The post New York Times: Don’t use our content to train AI systems appeared first on Search Engine Land.

Sponsored Ads are appearing with a new expandable call box that contains a brand’s phone number as well as the QR code.
The post Google tests scan-to-call QR codes and extra images on sponsored ads appeared first on Search Engine Land.

The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
The post Google’s Performance Max Best Practices Guide gets major update appeared first on Search Engine Land.

The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
The post Google says all online content should be available for AI training unless publishers opt out appeared first on Search Engine Land.

Anticompetitive claims related to Google Search Ads 360 and the company’s mobile search dominance are moving forward.
The post Judge: No evidence Google harmed competitors by limiting search visibility appeared first on Search Engine Land.

The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads launches several new features ahead of holiday season appeared first on Search Engine Land.

Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
The post From SERPs to CHERPs: Why generative AI results need their own name appeared first on Search Engine Land.

Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US.
The post Google Merchant Center releases new ‘inappropriate titles’ warning appeared first on Search Engine Land.

How ChatGPT can help you optimize your content for entities

Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
The post How ChatGPT can help you optimize your content for entities appeared first on Search Engine Land.

Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it.
The post How to remove sensitive client data from Google’s index appeared first on Search Engine Land.

The document includes advice on how to write ads that perform well and the best ways to evaluate a campaign’s performance.
The post Google releases Responsive Search Ads guide appeared first on Search Engine Land.

More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
The post A tale of two snippets: What link attribution in SGE tells us about search appeared first on Search Engine Land.

Rival travel company Expedia, which did opt into Google’s property promotion ads, reported a record second quarter.
The post Trivago’s profits drop after it opts out of new Google ad product appeared first on Search Engine Land.

The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
The post 8 new Google Analytics 4 features to enhance app measurement and performance appeared first on Search Engine Land.

Google also confirmed adding links to the AI-generated answers and continues to work to improve speed.
The post Google Search Generative Experience adds videos to AI-generated answers appeared first on Search Engine Land.

Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
The post Google Chrome adds search suggestions, trending searches on mobile appeared first on Search Engine Land.

Google’s ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
The post Google fixing bug that shows 5 ads on top of SERPs appeared first on Search Engine Land.

Marketers can use the new GA report to identify their most engaged and profitable audiences.
The post Google Analytics launches new Audience report appeared first on Search Engine Land.

This seems to be a test, as I was unable to replicate this myself.
The post Google testing links directly in Search Generative Experience snapshot answers appeared first on Search Engine Land.

Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
The post Reminder – Google’s similar audiences are being removed appeared first on Search Engine Land.

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data one month after ‘sunset’ appeared first on Search Engine Land.

Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
The post Ad spend up across Google, Meta, Amazon, Walmart in Q2 appeared first on Search Engine Land.

Providing customer service information helps brands to build trust amongst shoppers, increasing the chances of them becoming loyal customers.
The post Google Merchant Center introduces customer support feature appeared first on Search Engine Land.

Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.

Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
The post Google is updating its Shocking Content policy to exclude gameplay imagery appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
The post Information gain in SEO: What it is and why it matters appeared first on Search Engine Land.

Enhance your brand’s presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.
The post How to optimize your content strategy for Google SERP features appeared first on Search Engine Land.