Category: Google

You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land.

Google’s new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
The post Google Performance Max now lets you create product collections appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
The post Why using AI to create YMYL experts is a REALLY bad idea appeared first on Search Engine Land.

The related search operator would show you sites related to the URL you asked about, Google said it hasn’t worked well.
The post Google confirms related search operator is going away appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.
The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.

Learn how to find new keywords your competitors aren’t targeting, attract a wider audience and scale your content with generative AI.
The post Tangential SEO: How to use Google Bard to find content ideas fast appeared first on Search Engine Land.

Google fixes Google News indexing bug

This bug impacted the the traffic of may news publishers for a 3 week period.
The post Google fixes Google News indexing bug appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.
The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

This bug may be impacting publisher traffic from Google News.
The post Google confirms bug with Google News impacting publisher traffic appeared first on Search Engine Land.

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
The post 6 Google Analytics 4 alternatives that marketers are switching to appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
The post Comparing UA vs. GA4 metrics: Key differences you need to know appeared first on Search Engine Land.

Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they’ve been experiencing.
The post Why people hate the Google Analytics 4 user interface appeared first on Search Engine Land.

Google said it will engage with the web and AI communities with public discussions during this process.
The post Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies appeared first on Search Engine Land.

The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
The post Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T appeared first on Search Engine Land.

Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it’s ‘better’ than Universal Analytics.
The post Unicorn sightings: The people who love Google Analytics 4 and why appeared first on Search Engine Land.

Learn the paradigm shift from keywords to entities, entity SEO’s importance in modern search and ways to adapt and thrive in this new era.
The post Beyond keywords: How entities impact modern SEO strategies appeared first on Search Engine Land.

Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land.

GA4 hasn’t exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land’s latest poll.
The post 10 things we hate about Google Analytics 4 appeared first on Search Engine Land.

While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
The post Twitter didn’t just block unregistered users, it blocked Google Search appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land.

The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
The post Universal Analytics is officially replaced by Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.
The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.