Category: Google

Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
The post Buy on Google program to shut down Sept. 26 appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
The post 15 Google Analytics 4 alternatives: Free and low-cost options appeared first on Search Engine Land.

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!
The post Are you ready for Google Analytics 4? Have your say in our poll appeared first on Search Engine Land.

Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
The post GA4 launches AMP support appeared first on Search Engine Land.

GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
The post Is Google Analytics 4 right for you? What you need to consider appeared first on Search Engine Land.

Google Ads investigating reports of missing data

Marketers have been experiencing issues with accessing the most up-to-date data on their Google Ads accounts since Friday.
The post Google Ads investigating reports of missing data appeared first on Search Engine Land.

Advertisers are walked through everything they need to know about retail marketing – including the industry’s third big wave.
The post A PPC marketer’s guide to retail media appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

Here’s what you need to know about the snapshot carousel position in SGE and four strategies to drive SEO results with this feature. 
The post Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B appeared first on Search Engine Land.

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.

Get step-by-step instructions on how to claim and optimize your Google My Business profile, solicit and respond to customer reviews, and more.
The post Essential guide to Google Reviews appeared first on Search Engine Land.

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

Google files lawsuit over fake review scams

Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
The post Google files lawsuit over fake review scams appeared first on Search Engine Land.

Major Looker Studio GA4 connector update adds 170 new fields

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.
The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Google Marketing Live 2023: Reactions from the experts

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

Google releases new search spam report form

You can use this form to submit search spam reports on spam, paid links, malicious behavior, low quality, and other search quality issues.
The post Google releases new search spam report form appeared first on Search Engine Land.

Google trials automatically created assets for Performance Max

Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
The post Google trials automatically created assets for Performance Max appeared first on Search Engine Land.

Google Ads unveils new design

Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
The post Google Ads unveils new design appeared first on Search Engine Land.

This weekend, Google has begun rolling out the new perspectives feature to searchers.
The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land.

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Plus, Google said they made a number of “quality updates to SGE.
The post Google’s Search Generative Experience can now generate answers in half the time appeared first on Search Engine Land.

Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
The post Google Ads is changing how it processes trademark complaints appeared first on Search Engine Land.

Plus, Google re-announced the Google Reader Revenue Manager.
The post Google News Showcase coming to the US and updates to follow tab on Google News appeared first on Search Engine Land.