Category: Local

Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
The post 5 top tips to boost your local SEO efforts appeared first on Search Engine Land.

Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.
The post How to create local content that builds trust and drives sales appeared first on Search Engine Land.

Find out how to boost your business’s credibility and influence local SEO rankings with authentic customer feedback.
The post Unleashing the potential of Google reviews for local SEO appeared first on Search Engine Land.

Here’s why responding to negative online reviews matters, plus tips for addressing dissatisfied customers’ concerns.
The post How to respond to negative reviews harming your company’s reputation appeared first on Search Engine Land.

Boost visibility in the SERPs, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
The post How to use location-specific authority content for SEO appeared first on Search Engine Land.

Google files lawsuit over fake review scams

Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
The post Google files lawsuit over fake review scams appeared first on Search Engine Land.

To enable this, manage your preferences in location settings.
The post Google Bard now can use your device’s precise location for more relevant local results appeared first on Search Engine Land.

Google is investigating if this is a bug or a new enforcement of some kind.
The post Google Local Service Ads mass policy violations appeared first on Search Engine Land.

Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
The post How Google Business Profile pre-defined services can impact local SEO appeared first on Search Engine Land.

Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here’s how.
The post The SEO hierarchy of needs for local businesses on a budget appeared first on Search Engine Land.

Some “unwritten” rules can trigger your GBP’s suspension and impact your local search visibility. Here are some violations to watch out for.
The post 5 reasons your Google Business Profile might get suspended appeared first on Search Engine Land.

How to build an E-E-A-T strategy for local SEO

Develop a holistic strategy that emphasizes the quality of your organization’s digital presence with this local SEO guide to E-E-A-T.
The post How to build an E-E-A-T strategy for local SEO appeared first on Search Engine Land.

Google also shared some states on how it fought fake reviews and content in local search.
The post Google Maps can detect fake phone numbers in photos and remove them appeared first on Search Engine Land.

2023 Survey: Local search ranking factors

Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most important ranking factors for local search.
The post 2023 Survey: Local search ranking factors appeared first on Search Engine Land.

Optimizing for Bing Places: Is it worth it?

Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries. 
The post Optimizing for Bing Places: Is it worth it? appeared first on Search Engine Land.

Google Bard has suggested buying links and refused to share links to its sources. We’re off to a promising start.
The post Google Bard early look: What’s we’re seeing so far appeared first on Search Engine Land.

From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can’t) help in local SEO.
The post How ChatGPT can help with local SEO appeared first on Search Engine Land.

Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
The post Optimizing local landing pages for search: 8 best practices appeared first on Search Engine Land.

Local search in 2023: Key trends and tactics for marketers

Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.
The post Local search in 2023: Key trends and tactics for marketers appeared first on Search Engine Land.

2 free tools for tracking your Google reviews

Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit.
The post 2 free tools for tracking your Google reviews appeared first on Search Engine Land.

Managing your GBP listing from Google search is the new norm. Here’s an overview of the in-search experience features you need to know.
The post How to manage and edit your Google Business Profile from Google search appeared first on Search Engine Land.

US based dealerships can now all add their inventory to their local business profile in Google.
The post Google rolling out cars for sale in Google Business Profiles appeared first on Search Engine Land.

With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
The post Apple Business Connect: Your guide to getting started appeared first on Search Engine Land.

Initially launched about a decade ago, now Apple is adding numerous features for businesses, including messaging.
The post Apple Maps relaunches Apple Business Connect appeared first on Search Engine Land.

Also, Google will no longer support custom call to actions.
The post Google Business Profiles to stop allowing price ranges on products on February 15 appeared first on Search Engine Land.

This is the first new vertical Google has added to LSAs.
The post Google Local Service Ads are now available for dentists appeared first on Search Engine Land.

Spam in the local search space appears to have moved into another area that Google is unable to police actively. 
The post Arbitrage in Google’s Local Services Ads: What you need to know appeared first on Search Engine Land.

Top 5 search marketing trends and 3 must-haves for 2023

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. 
The post Top 5 search marketing trends and 3 must-haves for 2023 appeared first on Search Engine Land.

Earning links for your local business starts with evaluating your organization’s values and making a genuine impact in your community.
The post 4 main types of local links and how to earn them appeared first on Search Engine Land.

Google’s New Merchant Experience (NMX) has rolled out. Here’s a rundown of the changes in GBP and how to get used to them.
The post How to make the most of the new Google Business Profile dashboard appeared first on Search Engine Land.