Category: Marketing Analytics

SAS embraces generative AI for marketing

SAS is the latest major vendor to beging rolling out genAI for marketing. It’s emphasizing safe use too.
The post SAS embraces generative AI for marketing appeared first on MarTech.

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data two months after ‘sunset’ appeared first on MarTech.

Despite a year’s notice, a lot of companies put off the GA4 migration until the last minute. Now they’re trying to understand how to use it.
The post GA4 is still stressing out marketers: Here’s why appeared first on MarTech.

If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4.
The post MarTech’s GA4 experts to follow appeared first on MarTech.

In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.

How to use the UA 360 features available in GA4

Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4.
The post How to use the UA 360 features available in GA4 appeared first on MarTech.

How to create UA reports in GA4

Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4.
The post How to create UA reports in GA4 appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
The post Sprout Social acquires Tagger Media appeared first on MarTech.

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

Google Analytics 4’s mixed reviews may have you wondering what alternatives there are for large organizations. Start your research here.
The post 13 enterprise-capable GA4 alternatives appeared first on MarTech.

Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
The post Salesforce raising prices next month appeared first on MarTech.

Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
The post Universal Analytics is still functional for most users appeared first on MarTech.

5 GA4 issues and why they’re a good thing

Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?
The post 5 GA4 issues and why they’re a good thing appeared first on MarTech.

We explore some legitimate complaints marketers have about the new Google Analytics UI.
The post Marketers are having problems with the GA4 user interface appeared first on MarTech.

Many of you don’t like Google Analytics 4 and in responses to our recent poll you told us exactly why.
The post 10 things you hate about Google Analytics 4 appeared first on MarTech.

Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
The post Here’s why your marketing’s success depends on insights appeared first on MarTech.

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
The post Why centralizing strategic insights is imperative for CMOs appeared first on MarTech.

In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
The post Early poll results: “Kicking and screaming” about GA4 appeared first on MarTech.

GA4 isn’t the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.
The post 15 low-cost alternatives to GA4 appeared first on MarTech.

Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here’s a guide to determining that.
The post How to decide if GA4 is right for you appeared first on MarTech.

Days before UA sunset most sites still not using GA4

With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
The post Days before UA sunset most sites still not using GA4 appeared first on MarTech.

The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a measurement plan — and how to fix them appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a marketing measurement plan — and how to fix them appeared first on MarTech.

It’s less than two months until Universal Analytics sunsets. The “Google Whispere” is here to help you transition to Google Analytics 4.
The post 4 tips to ease the transition from UA to GA4 appeared first on MarTech.