Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
The post Why you’re not getting credit for your marketing efforts — and how AI can help appeared first on MarTech.
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
The post Rethinking content governance in the era of generative AI appeared first on MarTech.
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures including those designed to protect content creators’ rights, humans may throw a spanner in its works.
The post What could disrupt the future of generative AI? appeared first on MarTech.
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The post This week’s AI-powered martech releases appeared first on MarTech.
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
The post What does the future hold for genAI? The Gartner Hype Cycle appeared first on MarTech.
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
The post How to use AI personality profiling for B2B engagement appeared first on MarTech.
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.
Equality by design is the right approach, for women and other marginalized groups.
The post Why women must have a voice at the AI table appeared first on MarTech.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI’s power for transformative innovations regardless of the size of your company.
The post AI for all: How anyone can create AI solutions appeared first on MarTech.
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
The post Movable Ink introduces Universal Data Activation for cross-channel personalization appeared first on MarTech.
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
The post Oracle announces Guided Campaigns and boosts customer service with genAI appeared first on MarTech.
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.
CMOs more likely to be responsible for AI, less likely to understand it
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.
The post CMOs more likely to be responsible for AI, less likely to understand it appeared first on MarTech.
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
The post Adobe, Amazon and Salesforce in this week’s AI martech releases appeared first on MarTech.
SAS embraces generative AI for marketing
SAS is the latest major vendor to beging rolling out genAI for marketing. It’s emphasizing safe use too.
The post SAS embraces generative AI for marketing appeared first on MarTech.
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
The post How to decide which generative AI tools fit your organization appeared first on MarTech.
Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need.
The post Salesforce unveils Einstein Copilot, a chatbot for all its apps appeared first on MarTech.
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit.
The post The rise of generative AI: A marketer’s guide to textual and visual AI content appeared first on MarTech.
HubSpot and Salesforce weren’t the only companies with new AI implementations this week. Here’s a roundup of the others.
The post This week’s AI-powered martech releases appeared first on MarTech.
Political campaigns must clearly state when AI-generated images and audio have been used from November.
The post Google to make political ads disclose AI content appeared first on MarTech.
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
The post Salesforce announces new AI and automation capabilities for Slack appeared first on MarTech.
The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more.
The post HubSpot unveils AI additions and a revamped Sales Hub appeared first on MarTech.
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%.
The post More than 50% of B2B marketers report bigger budgets appeared first on MarTech.
Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire.
The post A blueprint for the new automation mindset appeared first on MarTech.
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.
Keyword Suggestions is a new feature in Reddit Ads Manager aims to help advertisers boost reach and efficiency of campaigns.
The post Reddit launches AI keyword research tool appeared first on MarTech.
Here are the AI-powered martech products, platforms and features announced this week.
The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech.
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.
Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think.
The post Should AI attempt absolutely everything? appeared first on MarTech.
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology.
The post AI-powered martech: This week’s releases and research appeared first on MarTech.
Turn the customer journey into an adventure of connection and delight.
The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.