Category: Marketing Artificial Intelligence (AI)

What marketers in retail need to do to avoid disappointing holiday sales this year.
The post Holiday online sales likely to remain flat YoY appeared first on MarTech.

Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.

Here are the AI-powered martech products, platforms and features announced this week.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI/automation appeared first on MarTech.

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers
The post How to prepare for the GPT age in CRM and email appeared first on MarTech.

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.
The post The martech subway system now has an AI line appeared first on MarTech.

Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
The post 4 AI categories impacting marketing: Workflow automation and RPA appeared first on MarTech.

When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.

The latest trends in martech, including new product announcements, AI investments and M&A activity.
The post Martech investment declines, but AI companies thrive on funding appeared first on MarTech.

And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
The post How to use HubSpot’s AI tools in your sales and marketing appeared first on MarTech.

MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments.
The post The Mets, Red Sox, New York Times and more in this week’s martech AI roundup appeared first on MarTech.

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.
The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech.

9 best practices for AI tools in content creation

AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.
The post 9 best practices for AI tools in content creation appeared first on MarTech.

Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
The post How to use AI in digital advertising appeared first on MarTech.

Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech.

Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week.
The post The latest AI-powered martech tools appeared first on MarTech.

Here is are the AI-powered martech products, platforms and features announced this week.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.

Or is it artificial intelligence minus human intelligence = failure?
The post Artificial intelligence + human intelligence = success appeared first on MarTech.

In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on MarTech.

Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data.
The post Snowflake and Nvidia partner to provide companies with generative AI apps appeared first on MarTech.

Three major clients reflect on their different journeys with Pega decisioning and customer service solutions.
The post Citi, Aflac and Verizon: Three different Pega journeys appeared first on MarTech.

The latest in AI-powered martech releases

Here is a roundup of AI-powered martech products, platforms and features announced this week.
The post The latest in AI-powered martech releases appeared first on MarTech.

Will AI help address age-old marketing issues or just add more complexity?
The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.

The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
The post Anita Brearton: Spotlight on the expert appeared first on MarTech.

Pega: AI will power the autonomous enterprise

In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
The post Pega: AI will power the autonomous enterprise appeared first on MarTech.