Category: Marketing Artificial Intelligence (AI)

AI and marketing: What the stats show

There are a lot of marketing and AI surveys out there. So, we’ve brought together the most useful and most recent numbers for you.
The post AI and marketing: What the stats show appeared first on MarTech.

This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.”
The post Salesforce: AI is the new UI appeared first on MarTech.

Three essential applications of AI in marketing that will ease your work load and fast track your career.
The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.

The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.

This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post New releases for AI-powered marketing technology appeared first on MarTech.

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
The post 5 ways to harness AI in B2B content creation appeared first on MarTech.

In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on MarTech.

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
The post AI and marketing technology: This week’s releases appeared first on MarTech.

Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
The post It’s time to teach AI about your brand appeared first on MarTech.

Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
The post 3 steps to make AI work for you appeared first on MarTech.

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.
The post The 4 categories of AI that impact marketing: Generative AI appeared first on MarTech.

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.
The post How to scale the use of large language models in marketing appeared first on MarTech.

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
The post AI in martech: this week’s new features, products and platforms appeared first on MarTech.

What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance.
The post Why AI will make the greatest impact on B2B audience insight, not on content appeared first on MarTech.

What’s behind the MarTechBot curtain?

An inside-out perspective on the development of MarTechBot, and its implication for marketers.
The post What’s behind the MarTechBot curtain? appeared first on MarTech.

The new AI-powered search engine was unveiled at the Google I/O developer conference today.
The post Here’s what the new Google search generative AI experience will look like appeared first on MarTech.

More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
The post The martech space grows as acquisitions decrease appeared first on MarTech.

XR + AI: 5 tools driving today’s content revolution

These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
The post XR + AI: 5 tools driving today’s content revolution appeared first on MarTech.

73% of marketers now using generative AI tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.

Everybody is talking about AI. If you’re part of those conversations but have a sinking feeling you don’t really know what AI is, start here.
The post Artificial Intelligence: A beginner’s guide appeared first on MarTech.

The ads-for-chat API gives publishers, apps and online services the ability to monetize chat experiences.
The post Microsoft Advertising introduces Chat API for publishers appeared first on MarTech.

The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
The post If it’s not a sales funnel, what is it? appeared first on MarTech.