Category: Marketing Automation

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
The post The 3 Rs of marketing automation: Relevance, response and ROI appeared first on MarTech.

It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
The post Rethinking content governance in the era of generative AI appeared first on MarTech.

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.

Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
The post How to balance core marketing automation functions with innovation appeared first on MarTech.

Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need.
The post Salesforce unveils Einstein Copilot, a chatbot for all its apps  appeared first on MarTech.

Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire.
The post A blueprint for the new automation mindset appeared first on MarTech.

Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.

Jen Bergren: Spotlight on the expert

HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
The post Jen Bergren: Spotlight on the expert appeared first on MarTech.

HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech.

Will AI help address age-old marketing issues or just add more complexity?
The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.

Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech.

The future of outbound marketing in an omnichannel stack

Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here’s how it might change.
The post The future of outbound marketing in an omnichannel stack appeared first on MarTech.

Learn the potential business impact and benefits of implementing these six email automation workflows.
The post 6 must-have, underused email marketing automations appeared first on MarTech.

AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.

This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
The post Compare 10 top marketing automation platforms appeared first on MarTech.

Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow.
The post Why we care about marketing automation appeared first on MarTech.

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
The post Looking at AI’s rapid infusion into marketing automation platforms appeared first on MarTech.

The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
The post HubSpot’s January 2023 releases: The manager’s guide appeared first on MarTech.

How to create a CDP worksheet from your use cases

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
The post How to create a CDP worksheet from your use cases appeared first on MarTech.

HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The post HubSpot’s December releases: A manager’s guide appeared first on MarTech.

Once you’ve decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
The post 15 questions to ask marketing automation vendors appeared first on MarTech.

The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there.
The post Does your organization need a marketing automation platform? appeared first on MarTech.

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
The post What is marketing automation and how can it help B2B marketers? appeared first on MarTech.