Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
The post A 4-step guide to creating a self-service marketing organization appeared first on MarTech.

You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals.
The post HubSpot’s November releases: A manager’s guide appeared first on MarTech.

Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
The post 4 easy ways to optimize data intake on your marketing automation platform appeared first on MarTech.

Hubspot October Releases: A Manager’s Guide

The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
The post HubSpot’s October releases: A manager’s guide appeared first on MarTech.