Category: Marketing Technology

Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
The post Why martech must mean more than just technology appeared first on MarTech.

The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more.
The post HubSpot’s August 2023 releases: The manager’s guide appeared first on MarTech.

The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more.
The post HubSpot unveils AI additions and a revamped Sales Hub appeared first on MarTech.

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.

Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.
The post Martech implementation: 3 tips for cross-functional alignment appeared first on MarTech.

Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal.
The post Martech vendors need to engage year-round, not just at renewal time appeared first on MarTech.

Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more.
The post HubSpot’s July 2023 releases: The manager’s guide appeared first on MarTech.

Top 6 martech myths debunked

Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
The post Top 6 martech myths debunked appeared first on MarTech.

Who champions martech replacements?

In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
The post Who champions martech replacements? appeared first on MarTech.

The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.
The post The martech subway system now has an AI line appeared first on MarTech.

Create better visualizations and reduce troubleshooting time with Marketo’s latest features.
The post Marketo’s July releases: A manager’s guide appeared first on MarTech.

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

MPM’s help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
The post What are marketing attribution and performance management platforms? appeared first on MarTech.

The latest trends in martech, including new product announcements, AI investments and M&A activity.
The post Martech investment declines, but AI companies thrive on funding appeared first on MarTech.

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly.
The post Does your organization need a marketing work management platform? appeared first on MarTech.

Struggling to keep up with growing demands? Learn the latest in agency ad automation.
The post How to unlock new efficiency and results with process automation appeared first on MarTech.

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

With Hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.
The post If every company is now a technology company, how should they hire tech talent? appeared first on MarTech.

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
The post The value of integration partnerships: Why finding the right partner matters appeared first on MarTech.

In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.

HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech.

The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
The post Anita Brearton: Spotlight on the expert appeared first on MarTech.

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.

3 prevailing themes pointing to a martech reset

There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond.
The post 3 prevailing themes pointing to a martech reset appeared first on MarTech.

MarTechBot: Insights from real-world usage (so far)

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.
The post MarTechBot: Insights from real-world usage (so far) appeared first on MarTech.

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.”
The post Salesforce: AI is the new UI appeared first on MarTech.

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.