Salary and Career: Kristin Carey on the benefits of doing some of everything
From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes.
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For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
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The gender pay gap persists in marketing as well as many other careers. Here’s actionable advice on combatting it.
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“AI will never take the place of a human being. AI will never take your place because you give it more personality.
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MarTech Salary and Career: Jennifer Luby on facing challenges
“The challenges are the change management and education … and keeping documentation transparent, clearly communicated and accessible.”
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MarTech Salary and Career: Greg Morales on the joy of always learning
“There’s always something new to uncover. … It’s a giant sandbox where I can just take all the toys and move them wherever.”
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Frequent promotions and salary increases contribute to thriving martech careers

Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
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“It’s hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well.”
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The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
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MarTech Salary and Career Survey shows a profession coming into its own

Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
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Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
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Latest jobs in Marketing

On the hunt for something new? Check out who’s hiring in martech this week.
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