Category: Paid Search Marketing

How to Do a PPC Audit in 8 Simple Steps

Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.
The post How to Do a PPC Audit in 8 Simple Steps appeared first on WordStream.

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
The post How to Use the Google Ads Library to Spy on Competitors appeared first on WordStream.

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.
The post How to Use Conversion Value Rules in Google Ads appeared first on WordStream.

What’s going to be big in Google Ads this year? One PPC expert shares his biggest predictions…
The post The 5 Biggest Google Ads Trends for 2024 (+6 Predictions) appeared first on WordStream.

We’re breaking down all the details!
The post Google Adds Search Themes to Performance Max: What You Need to Know appeared first on WordStream.

Discover the AI-powered tools and features you should test in Google Ads.
The post 8 Super-Helpful AI Features in Google Ads appeared first on WordStream.

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here’s everything you need to know.
The post Google Streamlines Attribution Models: What Advertisers Need to Know appeared first on WordStream.

Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.
The post Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!) appeared first on WordStream.

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
The post Easy Guide to Offline Conversion Tracking in Google Ads appeared first on WordStream.

SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.
The post SEO vs. SEM: What’s the Difference? (+Which Works Best) appeared first on WordStream.

Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.
The post Ultimate Guide to Dominating 2023 Black Friday in Google Ads appeared first on WordStream.

Don’t make these mistakes when it comes to targeting the right location(s) for your Google Ads!
The post Google Ads Location Targeting: 5 Big Mistakes to Avoid appeared first on WordStream.

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.
The post 4 Ways to Drive Leads from Your Holiday PPC Ads appeared first on WordStream.

Get the latest on this ad type just for service-based businesses from Microsoft Advertising.
The post How to Run Microsoft Professional Services Ads (+How They Compare to Google Local Services Ads) appeared first on WordStream.

This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.
The post Google Ads for Real Estate: The Ultimate Step-by-Step Guide appeared first on WordStream.

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
The post The 15 Biggest Announcements From Google & Facebook So Far This Year appeared first on WordStream.

Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.
The post How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend appeared first on WordStream.

Google Ads new enhancement to location assets pulls an image from a business’s Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
The post Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It appeared first on WordStream.

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
The post Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade appeared first on WordStream.

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
The post Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!) appeared first on WordStream.

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
The post Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?) appeared first on WordStream.

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
The post 22 Google Ads Automated Rules That Will Make Your Life Easier appeared first on WordStream.

Google vehicle ads can jumpstart your dealership’s success. Go full-speed ahead with these tips and best practices.
The post 5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth appeared first on WordStream.

Understand how to future-proof your PPC account structure so you’re ready to handle industry trends and changes head-on!
The post The 7 Pillars of Building a Future-Proof PPC Account Structure appeared first on WordStream.

This expert shares 10 ways to make sure you’re getting the most leads from your Google Ads campaigns.
The post Google Ads for Lead Generation: 10 Practical Strategies That Really Work appeared first on WordStream.

Find out why you should complete your Google advertiser verification sooner rather than later–complete with examples of how this process can benefit your business.
The post Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early appeared first on WordStream.