Category: Paid Search Marketing

Understand how to future-proof your PPC account structure so you’re ready to handle industry trends and changes head-on!
The post The 7 Pillars of Building a Future-Proof PPC Account Structure appeared first on WordStream.

This expert shares 10 ways to make sure you’re getting the most leads from your Google Ads campaigns.
The post Google Ads for Lead Generation: 10 Practical Strategies That Really Work appeared first on WordStream.

Find out why you should complete your Google advertiser verification sooner rather than later–complete with examples of how this process can benefit your business.
The post Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early appeared first on WordStream.

Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
The post The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You appeared first on WordStream.

With all the changes we’ve seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign’s impression share performance.
The post Does Google Ads Impression Share Still Matter in 2023? (+What to Do About It) appeared first on WordStream.

With all the changes we’ve seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
The post Does Google Ads Quality Score Still Matter in 2023? appeared first on WordStream.

This expert shares the ways he thinks AI will impact PPC–plus what that means for your business.
The post How Will ChatGPT & AI Impact PPC? 6 Expert Predictions appeared first on WordStream.

Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
The post Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide appeared first on WordStream.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
The post Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry appeared first on WordStream.

Learn how to examine your budget, campaign types, and assets to make the right decision for your account!
The post 3 Key Questions to Determine if Performance Max Is Right for You appeared first on WordStream.

Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
The post How to Scale Success in Google Ads (& More Importantly, When) appeared first on WordStream.

Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to a […]
The post 5 Challenges to Choosing Keywords for PPC (& How to Squash Them) appeared first on WordStream.

The dos and don’ts of properly using automation for bidding, targeting, and ad creative.
The post How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro) appeared first on WordStream.

All the digital advertising examples,
The post What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!) appeared first on WordStream.

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
The post Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!) appeared first on WordStream.

Google Signals, Google Ads account linking, and User-ID—game changers!
The post 3 Key GA4 Features All Advertisers Should Leverage (& How) appeared first on WordStream.

From campaign exclusions and asset groups to audience signals and more!
The post 10 Ways to Optimize Your Performance Max Campaigns for Real Results appeared first on WordStream.

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but […]
The post 6 Tips for Effective Bid Management in a World of Automated Bidding appeared first on WordStream.

An expert’s take on bidding, ad generation, Performance Max, and more.
The post Google Ads Automation: When (& When Not) to Use It appeared first on WordStream.

PPC advertising

Because who doesn’t want to get more conversions at lower costs?
The post How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips appeared first on WordStream.