Category: Performance Marketing

The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
The post A sales-side view of marketing, automation and AI appeared first on MarTech.

This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
The post Get beyond Google Analytics with these real-time data strategies appeared first on MarTech.

Ace your holiday promotions with this step-by-step guide.
The post 4 tips to prepare for Black Friday and Cyber Monday appeared first on MarTech.

In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.

Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
The post The success elements of marketing-driven growth, Part 3 appeared first on MarTech.

In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
The post Create high-impact customer experiences with actionable insights appeared first on MarTech.

Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
The post The success elements of marketing-driven growth, Part 2 appeared first on MarTech.

In this webinar, learn how to organize, distribute and control digital assets.
The post Don’t underestimate the power of content management appeared first on MarTech.

When building websites, design should never be step one. Use this proven approach to unlock website success.
The post Prioritize results with this failproof website planning process appeared first on MarTech.

These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
The post 7 key email metrics to track beyond opens and clicks appeared first on MarTech.

Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
The post Here’s why your marketing’s success depends on insights appeared first on MarTech.

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
The post Why centralizing strategic insights is imperative for CMOs appeared first on MarTech.

Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them.
The post How to find innovative ideas to fuel your marketing decisions appeared first on MarTech.

In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on MarTech.

In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have.
The post The 7 B2B website essentials: What customers want appeared first on MarTech.

We can influence customer behavior more effectively by understanding the flaws in our own thinking.
The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.

The success elements of marketing-driven growth

The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. 
The post The success elements of marketing-driven growth appeared first on MarTech.

Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
The post Holiday email opt-outs: Right intentions, wrong response? appeared first on MarTech.

Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.
The post Why video is the marketing channel you can’t afford to miss appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a measurement plan — and how to fix them appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a marketing measurement plan — and how to fix them appeared first on MarTech.

In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on MarTech.

Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
The post 3 steps to make AI work for you appeared first on MarTech.

Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The post 5 tips for balancing ‘push’ and ‘pull’ in content marketing appeared first on MarTech.

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success.
The post How to craft a winning event strategy: A 7-step framework appeared first on MarTech.

In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
The post 5 steps to work smarter and successfully appeared first on MarTech.

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance.
The post Why AI will make the greatest impact on B2B audience insight, not on content appeared first on MarTech.

Beyond ‘click here:’ 4 rules for better email CTAs

“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
The post Beyond ‘click here:’ 4 rules for better email CTAs appeared first on MarTech.

Where to find marketing ideas to boost your performance

Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips.
The post Where to find marketing ideas to boost your performance appeared first on MarTech.

Build your brand and maximize marketing impact with this formula for success.
The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.