Category: Performance Marketing

By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
The post How to overcome marketing budget cuts and hiring freezes appeared first on MarTech.

Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
The post The art of natural funneling: How to lead your readers without forced CTAs appeared first on MarTech.

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how.
The post How to make revenue generation a company-wide effort appeared first on MarTech.

Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
The post How to send more emails and grow your subscriber list appeared first on MarTech.

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
The post Does your marketing team need an SEO platform? appeared first on MarTech.

Build your brand and maximize marketing impact with this formula for success.
The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
The post What do SEO platforms do and how do they help marketers get found on search engines? appeared first on MarTech.

In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
The post From clicks to conversions: Drive performance with marketing AI appeared first on MarTech.

Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
The post How to outsource link building: Benefits and tips to follow appeared first on MarTech.

To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
The post Where B2B brands win and lose on customer retention appeared first on MarTech.

Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow.
The post Why we care about marketing automation appeared first on MarTech.

All email platform providers send
emails, but their technologies – both software and hardware – and approaches for doing so can differ.
The post A guide to how email marketing platforms help brands succeed appeared first on MarTech.

How B2B marketers can help sales overcome customer indecision

B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue.
The post How B2B marketers can help sales overcome customer indecision appeared first on MarTech.

6 tactics to create recession-proof email marketing

These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
The post 6 tactics to create recession-proof email marketing appeared first on MarTech.

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.  […]
The post 3 ways to drive sales with email appeared first on MarTech.

In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
The post Spend your marketing budget wisely with incrementality measurement appeared first on MarTech.

Domain Authority is dead: Focus on SEO content that ranks

In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
The post Domain Authority is dead: Focus on SEO content that ranks appeared first on MarTech.

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
The post 3 recession-defeating marketing strategies appeared first on MarTech.

Webinar: The 360-view content strategy you need

Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
The post Webinar: The 360-view content strategy you need appeared first on MarTech.

Here’s how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
The post Marketing in the age of the omnipresent consumer appeared first on MarTech.

It’s finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting’s benefits.
The post 4 tips to get the most out of CTV advertising appeared first on MarTech.

3 steps to navigating the complex customer journey

The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
The post 3 steps to navigating the complex customer journey appeared first on MarTech.

In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
The post 4 steps to becoming a more strategic marketer in 2023 appeared first on MarTech.

Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech.

Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The post Campaign tracking in GA4: How to ensure your links are properly tagged appeared first on MarTech.

Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
The post 11 steps to boost marketing metrics with employee happiness appeared first on MarTech.

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
The post North Star goals for category leaders: First-party customer view appeared first on MarTech.