3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
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Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
The post Why and how to use loss aversion in email marketing (plus 4 examples) appeared first on MarTech.
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
The post AI in marketing: 7 areas where it shines and struggles appeared first on MarTech.
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
The post 5 strategies B2B marketing and sales teams can bank on as markets tighten appeared first on MarTech.
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
The post North Star goals for category leaders: One-to-one, omnichannel personalization appeared first on MarTech.
Overcome uncertainty and stay on top of algorithm updates.
The post 3 growth paths in 2023 with Google Ads appeared first on MarTech.
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
The post 4 marketing takeaways from 2022 to help you conquer 2023 appeared first on MarTech.
6 tips to impress the C-suite with year-end marketing reports
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments.
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Follow these five expert tips to boost your ad campaign’s performance and deliver ROI.
The post 5 ways to optimize your ad campaigns in 2023 appeared first on MarTech.
Calling all technology-focused marketers: Submit a session pitch for MarTech!
If you focus on how data and technology relate to the customer experience, submit a pitch to present at MarTech
The post Calling all technology-focused marketers: Submit a session pitch for MarTech! appeared first on MarTech.
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.
The post How to ask customers for reviews (and actually get them) appeared first on MarTech.
You need a new marketing strategy and “test-driven marketing” is the prime candidate.
The post From startups to Fortune 500s: This marketing strategy is unbeatable appeared first on MarTech.
Business owners: Yelp doesn’t have to be a source of anxiety! Here’s how you can make the review site work for you.
The post 5 Yelp facts business owners should know (but most don’t) appeared first on MarTech.
Innovation or rebranding? How to choose the right change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand.
The post Innovation vs. rebranding: How to choose the best change for your business appeared first on MarTech.