Category: PPC

The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
The post Facebook can be sued over biased ad algorithm claims, court rules appeared first on Search Engine Land.

“Apple Search” is not in the works as the company believes its deal with Google works better for its customers.
The post Apple has 19 billion reasons not to build a Google Search rival appeared first on Search Engine Land.

The network has been designed to help start generating retail media revenue faster.
The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

“Highly relevant” ads will be served to Snapchatters when they use My AI to search for related queries.
The post Microsoft signs deal to serve sponsored links in Snapchat’s My AI appeared first on Search Engine Land.

In this webinar, learn what trends in paid search advertising are expected to gain traction.
The post Trends in paid search to watch in 2024 appeared first on Search Engine Land.

ChatGPT rolls out voice and image prompts

The new functionalities will be rolled out onto ChatGPT’s subscription platform over the next two weeks.
The post ChatGPT rolls out voice and image prompts appeared first on Search Engine Land.

Are your KPIs holding you back? It’s time to rethink traditional marketing metrics and level up your campaign measurement strategy.
The post 5 outdated marketing KPIs to toss and what to reference instead appeared first on Search Engine Land.

Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.
The post Google accused of downplaying ad price manipulation appeared first on Search Engine Land.

Google’s Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked “frequently”.
The post Google denies manipulating ad auctions in resurfaced SMX Advanced clip appeared first on Search Engine Land.

Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
The post How to increase LTV with PPC appeared first on Search Engine Land.

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
The post Microsoft unveils new AI tools as it looks to ‘transform search and advertising’ appeared first on Search Engine Land.

Advertisers found to be in violation of Google’s policies face having their accounts suspended.
The post Google is planning to update its Misleading Representation policy appeared first on Search Engine Land.

The new tools have been designed to help inspire creators, boost reach and improve the quality of content.
The post 5 new YouTube features coming soon to help creators appeared first on Search Engine Land.

Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts.
The post Google Ads for lead generation: A 6-step framework for success appeared first on Search Engine Land.

The federal antitrust trial is now going to be much harder for the public to follow.
The post Department of Justice removes key Google evidence from its website appeared first on Search Engine Land.

ACAs are also now available in seven new languages.
The post Google rolls out automatically created assets to all advertisers appeared first on Search Engine Land.

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
The post YouTube’s crackdown on ad blockers intensifies appeared first on Search Engine Land.

The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.
The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land.

Microsoft Advertising launches new video ad product

‘You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it’s simple to optimise.’
The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land.

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.
The post Go beyond Google Ads with programmatic advertising appeared first on Search Engine Land.

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.
The post Google AdSense adds new tools to make site verification faster and easier appeared first on Search Engine Land.

The new and improved tools have been designed to help brands better connect with the Pinterest audience.
The post 8 new and updated Pinterest products for advertisers appeared first on Search Engine Land.

Are you being manipulated by Google Ads?

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
The post Are you being manipulated by Google Ads? appeared first on Search Engine Land.

The platform also plans to start automatically labelling content it detects may have been created or edited using AI.
The post TikTok rolls out new label for AI-generated content appeared first on Search Engine Land.

‘it’s the only way I can think of to combat vast armies of bots.’
The post Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots appeared first on Search Engine Land.

The tech giant is now serving ads to 187 countries around the world.
The post Microsoft Audience Ads announces new AI bid strategies and market expansion appeared first on Search Engine Land.

‘Looks like the manual bidding days are coming to an end.’
The post Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns appeared first on Search Engine Land.

The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
The post Google Ads apologises after automatic data migration causes confusion appeared first on Search Engine Land.