Google Search Generative Experience integrates Search, Shopping ads
A clearer picture has emerged with how ads will be natively integrated into Google’s new Search Generative Experience.
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Google Ads will create AI-powered assets that target search queries
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
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Google: Merchant Center Next to replace Merchant Center
By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
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Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
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Google Ads lets you create campaigns using conversational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
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Google Product Studio brings AI-generated images to advertisers
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
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20% of CMOs to invest less in paid search, SEO this year
The latest Gartner CMO Spend report has CMOs trying to do more with less – and that could come at the expense of PPC and SEO budgets.
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Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
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YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
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YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
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Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
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These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
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GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
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How to maximize your advertising across Google’s networks.
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Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
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How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
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3 Performance Max reporting and data limitations
Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface.
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Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
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Meta advertisers will soon get access to generative AI tools
Meta’s AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
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These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
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YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
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Advertisers won’t be able to immediately track how ads perform in the new Google Search experience while it’s experimental.
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Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
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Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
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Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
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Microsoft’s new way to monetize AI chat
Microsoft’s AI-powered Bing launched in February and already has over half a billion chats and over 100 million daily active users.
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The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
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How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here’s how to apply this in PPC.
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The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
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The report can help you identify steps in the funnel that need improvement.
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New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
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