Category: PPC

The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
The post Roku streaming collaboration and 5 other Microsoft Ads updates for May appeared first on Search Engine Land.

4 B2B paid media strategies to stay ahead of the curve

Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
The post 4 B2B paid media strategies to stay ahead of the curve appeared first on Search Engine Land.

Meta quietly rolled out the change without making any announcements.
The post New update to Meta Ads location targeting appeared first on Search Engine Land.

The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
The post Google expands media buying with real-time bidding integrations appeared first on Search Engine Land.

The new features are being announced at the IABFronts conference this week.
The post 3 new enhancements for YouTube Shorts appeared first on Search Engine Land.

The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
The post Pinterest and Amazon team up for multi-year ads partnership appeared first on Search Engine Land.

Turndown is also the same date for standard and 360 properties.
The post Google UA historical data will be available until July 1, 2024 appeared first on Search Engine Land.

Violations will be issued, at least 7 days, prior to any suspension of your account.
The post New update to Google’s Dangerous products or services policy appeared first on Search Engine Land.

The revised client libraries and code examples will be made available by Google next week.
The post 5 new changes to the Google Ads API appeared first on Search Engine Land.

Meta’s ad revenue is up 4.3% in Q1

Despite lingering layoffs and restructuring costs, things are looking up for Meta.
The post Meta’s ad revenue is up 4.3% in Q1 appeared first on Search Engine Land.

If you’re a PPC advertiser, chances are your company is pouring money down the drain bidding on brand terms.
The post Stop wasting your search budget appeared first on Search Engine Land.

TikTok subscribers will be notified of the new beta program via email.
The post TikTok Shop launches in Beta appeared first on Search Engine Land.

Google Ads is testing a gold verification badge

Though Google has not yet released a statement, the new badges are likely in testing phase.
The post Google Ads is testing a gold verification badge appeared first on Search Engine Land.

Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
The post How to uncover the root cause of PPC performance changes appeared first on Search Engine Land.

LinkedIn revenue increased 7.6% driven by recruiting revenue
The post Microsoft Search and Advertising revenue up 3.4% in Q1 appeared first on Search Engine Land.

YouTube revenue also fell almost 3% YoY.
The post Google search revenue rises 2%, slight dip in total ad revenue appeared first on Search Engine Land.

Google Ads errors and issues reported

Google is investigating the latest issues and will report back with an update “shortly.”
The post Google Ads errors and issues reported appeared first on Search Engine Land.

The new features simplify finding businesses tailored to users’ needs and promote valuable content contributions on Yelp.
The post Yelp unveils 3 new features to transform user experience and boost engagement appeared first on Search Engine Land.

Account names with URL’s will no longer be permitted.
The post Google announces new validations for ad account names appeared first on Search Engine Land.

As Twitter’s traditional blue check mark system reaches its conclusion, the social media platform’s newly introduced paid verification process is causing quite the chaos.
The post Twitter introduces mandatory verification for advertisers appeared first on Search Engine Land.

And your daily reminder that UA will be sunsetted on July 1.
The post 4 new GA4 Home page features appeared first on Search Engine Land.

Major tech companies are racing to be the first to integrate AI technology into their offerings.
The post Google integrates generative AI into ad campaigns appeared first on Search Engine Land.

Sayonara, Twitter. Nobody wants to pay for your high-priced API.
The post Microsoft has dropped Twitter from its ad platform appeared first on Search Engine Land.

The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
The post Amazon layoffs hit its advertising unit appeared first on Search Engine Land.

Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
The post Safari tightens grip on third-party interactions appeared first on Search Engine Land.

Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
The post How to set your Facebook and Instagram advertising budgets for maximum results appeared first on Search Engine Land.

To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
The post Instagram now allows up to 5 “links in bio” appeared first on Search Engine Land.

9 more states join federal antitrust lawsuit against Google

The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
The post 9 more states join federal antitrust lawsuit against Google appeared first on Search Engine Land.

Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan.
The post SEO vs. PPC: Differences, pros, cons & an integrated approach appeared first on Search Engine Land.

The new tracking enhancement could lead to more precise measurements and improved optimization.
The post Google implements a new GA4 fractional, cross-channel web conversions feature appeared first on Search Engine Land.