Category: PPC

A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
The post How to set up an offline conversion import from Salesforce into Google Ads appeared first on Search Engine Land.

The availability of vehicle ads will extend to additional countries at a future date.
The post Canadian advertisers now have access to Google vehicle ads appeared first on Search Engine Land.

Reddit is updating its gender identity and ads policies

Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.
The post Reddit is updating its gender identity and ads policies appeared first on Search Engine Land.

Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
The post Microsoft wants to drive more traffic, revenue to publishers appeared first on Search Engine Land.

Advertisers slow to return to Twitter despite Musk’s claims

“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
The post Advertisers slow to return to Twitter despite Musk’s claims appeared first on Search Engine Land.

4 new Instagram Reels features

The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
The post 4 new Instagram Reels features appeared first on Search Engine Land.

Google Marketing Live registration opens

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
The post Google Marketing Live registration opens appeared first on Search Engine Land.

A Google Ads script that uses GPT to write RSAs

This script can help you leverage GPT’s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
The post A Google Ads script that uses GPT to write RSAs appeared first on Search Engine Land.

Microsoft Ads introduces PLA Extensions

Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
The post Microsoft Ads introduces PLA Extensions appeared first on Search Engine Land.

Google Ads tests new verification badge

Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like.
The post Google Ads tests new verification badge appeared first on Search Engine Land.

10 minute TikTok videos are gone

TikTok has not made any official announcements regarding the change, and it’s unclear whether the modification is permanent.
The post 10 minute TikTok videos are gone appeared first on Search Engine Land.

How to think about brand exclusions for Performance Max

Thinking of excluding branded queries from your Performance Max campaigns? Here’s when brand exclusions make sense and when they don’t.
The post How to think about brand exclusions for Performance Max appeared first on Search Engine Land.

Meta will debut its generative AI this year

Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
The post Meta will debut its generative AI this year appeared first on Search Engine Land.

Google CEO: Search will evolve substantively in next 10 years

Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
The post Google CEO: Search will evolve substantively in next 10 years appeared first on Search Engine Land.

5 tips for creating a high-converting PPC landing page

Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
The post 5 tips for creating a high-converting PPC landing page appeared first on Search Engine Land.

While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here’s how.
The post Quality score in paid search: Vanity or valuable? appeared first on Search Engine Land.

B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
The post 5 mobile B2B advertising mistakes and how to correct them appeared first on Search Engine Land.

Microsoft posted its monthly Microsoft Advertising change log for April 2023.
The post Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more appeared first on Search Engine Land.

This allows you to migrate destination and event goals using regex.
The post Google Analytics 4 now lets you modify and create events using regular expressions appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
The post Search marketing: Evolving roles, responsibilities, challenges appeared first on Search Engine Land.

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here’s how.
The post How paid placements will evolve alongside AI-powered search appeared first on Search Engine Land.

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.