Category: PPC

Properly preparing for the predictable: Peak seasonality

You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.
The post Properly preparing for the predictable: Peak seasonality appeared first on Search Engine Land.

Google Ads enhanced conversions and first-party data

Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
The post Google Ads enhanced conversions and first-party data appeared first on Search Engine Land.

4 reasons you should try Facebook Dynamic Ads

Facebook’s AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here’s why.
The post 4 reasons you should try Facebook Dynamic Ads appeared first on Search Engine Land.

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.
The post Google CEO on SGE and Search evolution: ‘We’ll get it right’ appeared first on Search Engine Land.

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
The post Google Performance Max: Everything you need to know appeared first on Search Engine Land.

Spoiler: Less manual work and more strategic thinking. Here’s how AI is impacting the daily activities of PPC account managers.
The post How AI is changing the game for PPC account managers appeared first on Search Engine Land.

This policy kicks in on October 10, 2023 and will impact some advertisers.
The post Suspended Google Ads advertisers may be required to pass advertiser verification appeared first on Search Engine Land.

The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.
The post Google search antitrust trial ready to begin: What’s at stake appeared first on Search Engine Land.

Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
The post Target ROAS in Google Ads: 5 key considerations appeared first on Search Engine Land.

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
The post Threads users can now search for posts appeared first on Search Engine Land.

Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
The post Influencer ad spend is now growing faster than traditional ad investment appeared first on Search Engine Land.

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
The post How to use PPC advertising to attract top talent in any industry appeared first on Search Engine Land.

Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
The post Google Chrome persists with targeted ads that use your browser history appeared first on Search Engine Land.

The platform is also trialling a new ad countdown timer, which is set to replace the ‘video will play after ads’ message.
The post YouTube pilots longer, less frequent ads on TV app appeared first on Search Engine Land.

Political campaigns must clearly state when AI-generated images and audio have been used from November.
The post Google to make political ads disclose AI content appeared first on Search Engine Land.

The platform will use automation to decide which ad types to serve on new videos.
The post YouTube is removing individual ad controls on new videos appeared first on Search Engine Land.

Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
The post PPC forecasting with Google Sheets and Vertex AI appeared first on Search Engine Land.

Ace your holiday promotions with this step-by-step guide.
The post 4 tips to prepare for Black Friday and Cyber Monday appeared first on Search Engine Land.

Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
The post Google Ads emails now include customer IDs appeared first on Search Engine Land.

The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
The post Google adds URL Contains targeting functionality to Performance Max appeared first on Search Engine Land.

The company is exploring ad-free versions of its apps in response to the EU’s impending Digital Services Act.
The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land.

The platform has also launched new audience types.
The post Microsoft Advertising Editor expands audiences to all markets appeared first on Search Engine Land.

This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
The post A guide to effective PPC projections appeared first on Search Engine Land.

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.

These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks. 
The post 7 Google Ads features to streamline your workflow appeared first on Search Engine Land.

Using generative AI can help PPC specialists elevate their campaign management and optimization efforts. Here are four ways how.
The post How to use ChatGPT to boost your PPC efforts appeared first on Search Engine Land.

Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
The post Using ChatGPT’s Advanced Data Analysis plugin for PPC appeared first on Search Engine Land.

Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
The post 5 hidden areas of Google Ads you probably didn’t know about appeared first on Search Engine Land.

Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
The post 7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble appeared first on Search Engine Land.