Category: PPC

Exploring innovation, automation and transparency in the next marketing era.
The post The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising appeared first on Search Engine Land.

The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech”.
The post X (Twitter) is bringing back political ads appeared first on Search Engine Land.

The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land.

YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns appeared first on Search Engine Land.

Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
The post Last call for Google Ads API v12 appeared first on Search Engine Land.

Here’s what we learned about Instacart advertising from the company’s S-1 filing, as the company prepares for public trading next month.
The post Instacart IPO: 7 key takeaways for advertisers appeared first on Search Engine Land.

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
The post TikTok Smart Performance Campaigns: What you should know appeared first on Search Engine Land.

Brands can book one-on-one phone consultations with a Google rep for $50.
The post First look at Google Ads’ enhanced customer service for small businesses appeared first on Search Engine Land.

Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
The post 5 essential PPC skills every agency pro must have appeared first on Search Engine Land.

An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
The post 3 steps for effective PPC reporting and analysis appeared first on Search Engine Land.

Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
The post Threads is widely rolling out on the web appeared first on Search Engine Land.

You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.
The post Meta rolls out new search tool to track branded content campaigns appeared first on Search Engine Land.

The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
The post Google is upgrading Vehicle Ads to Performance Max appeared first on Search Engine Land.

The search engine is taking steps to ensure it complies with the EU’s Digital Services Act (DSA) or else it may risk a significant financial penalty.
The post Google will provide more targeted ad data to comply with new EU rules appeared first on Search Engine Land.

Using the ChatGPT code interpreter plugin for PPC

Explore real-world examples of how to use Code Interpreter to speed up PPC data processing and visualization, insights generation, and more.
The post Using the ChatGPT code interpreter plugin for PPC appeared first on Search Engine Land.

Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
The post 5 things ecommerce advertisers can do with first-party data appeared first on Search Engine Land.

Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
The post Reddit launches first-party measurement tools appeared first on Search Engine Land.

These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
The post Google sending notifications that UA has stopped processing data appeared first on Search Engine Land.

Brands can get started using a new feature called the Search Ads Toggle.
The post TikTok starts serving ads in its search results appeared first on Search Engine Land.

When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
The post 5 ways to improve PPC lead quality appeared first on Search Engine Land.

YouTube trials smaller ‘Skip Ads’ button

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on Search Engine Land.

The company reportedly issued a “privacy alert” email in response to claims YouTube ads may have led to the online tracking of children.
The post IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns appeared first on Search Engine Land.

Products must meet certain criteria to be eligible.
The post Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more appeared first on Search Engine Land.

Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it in 2022 – before new Bing launched.
The post The new Bing has failed to take any market share from Google after six months appeared first on Search Engine Land.

Advertisers can choose to opt out of the new Multi-Advertiser ad product.
The post Instagram trials cramming four ads into one screen appeared first on Search Engine Land.

The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram).
The post Only 23% of digital marketers will invest in X in the next 12 months appeared first on Search Engine Land.

A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
The post Brands pause X ad spending after ads serve with pro-Nazi content appeared first on Search Engine Land.

Tweetdeck is no longer free

The move is expected to negatively impact the discoverability of brands on X (Twitter).
The post Tweetdeck is no longer free appeared first on Search Engine Land.