Google invites advertisers to sign up for Demand Gen beta to ‘upgrade Discovery ads’
The tool will be rolled out to all advertisers using Google Ads from October.
The post Google invites advertisers to sign up for Demand Gen beta to ‘upgrade Discovery ads’ appeared first on Search Engine Land.
Microsoft reverses decision to not show ads from unverified advertisers
The company will now only pause ads in a few scenarios while Advertiser Identity Verification is completed.
The post Microsoft reverses decision to not show ads from unverified advertisers appeared first on Search Engine Land.
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
The post X (Twitter) tells advertisers that promoted accounts are over appeared first on Search Engine Land.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that’s a good thing.
The post How to get Universal Analytics-like insights in Google Analytics 4 appeared first on Search Engine Land.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
The post Google Ads launches new AI assistant but warns its content may be inaccurate appeared first on Search Engine Land.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
The post Google issues refunds amid accusations it missold ads on third-party websites appeared first on Search Engine Land.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
The post YouTube tests new anti-adblocker popup with countdown timer appeared first on Search Engine Land.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
The post Google Ads to sunset Enhanced CPC on Shopping campaigns appeared first on Search Engine Land.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can’t display pre or mid-roll ads, to long-form videos, which support both ad products.
The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the ‘Subscribe’ button on their channel.
The post YouTube creators can now include more external links on their channels appeared first on Search Engine Land.
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
The post X (Twitter) lowers eligibility threshold for ads revenue sharing program appeared first on Search Engine Land.
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
The post 11 free tools for PPC campaign management appeared first on Search Engine Land.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded ‘Your account has been suspended’ banner in Google Ads? Learn its potential causes and how to get your account reinstated.
The post Google Ads account suspensions: What advertisers need to know appeared first on Search Engine Land.
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.
Ads will be served from the moment a consumer opens the app to the second they are dropped off.
The post Lyft starts serving ads on its app appeared first on Search Engine Land.
Sponsored Ads are appearing with a new expandable call box that contains a brand’s phone number as well as the QR code.
The post Google tests scan-to-call QR codes and extra images on sponsored ads appeared first on Search Engine Land.
Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
The post 3 creative-driven tips to optimize your PPC performance appeared first on Search Engine Land.
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
The post Google’s Performance Max Best Practices Guide gets major update appeared first on Search Engine Land.
The new tools give marketers more say over ad placement.
The post X (Twitter) unveils new features to boost control and safety for advertisers appeared first on Search Engine Land.
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
The post Google says all online content should be available for AI training unless publishers opt out appeared first on Search Engine Land.
Learn how Google Ads scripts and the new “mutate” function redefine campaign management and how to tap into the full potential of the Ads API.
The post Google Ads scripts usher in a new era with API access appeared first on Search Engine Land.
There’s a critical gap in search marketing education and leadership within companies. Here’s why addressing it matters and ways to solve it.
The post Why search marketing education is a MUST within companies appeared first on Search Engine Land.
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads launches several new features ahead of holiday season appeared first on Search Engine Land.
Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
The post From SERPs to CHERPs: Why generative AI results need their own name appeared first on Search Engine Land.
The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline.
The post X (Twitter) fails to send ad revenue sharing payouts on time appeared first on Search Engine Land.
Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company’s Q2 earnings for 2023.
The post Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ appeared first on Search Engine Land.
Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
The post How to use Meta Ads for lead generation: A 9-step guide appeared first on Search Engine Land.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
The post TikTok rolls out major Ads changes to meet EU regulations appeared first on Search Engine Land.
Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US.
The post Google Merchant Center releases new ‘inappropriate titles’ warning appeared first on Search Engine Land.
Google Analytics 4 reports can now be further customized with Match Types
Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting.
The post Google Analytics 4 reports can now be further customized with Match Types appeared first on Search Engine Land.
The document includes advice on how to write ads that perform well and the best ways to evaluate a campaign’s performance.
The post Google releases Responsive Search Ads guide appeared first on Search Engine Land.
The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws.
The post TikTok pilots new ad-targeting tech that offers improved data security appeared first on Search Engine Land.