Category: PPC

Rival travel company Expedia, which did opt into Google’s property promotion ads, reported a record second quarter.
The post Trivago’s profits drop after it opts out of new Google ad product appeared first on Search Engine Land.

Don’t settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
The post Margin-based tracking: 3 advanced strategies for Google Shopping profitability appeared first on Search Engine Land.

The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
The post 8 new Google Analytics 4 features to enhance app measurement and performance appeared first on Search Engine Land.

AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.
The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land.

Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
The post YouTube Shorts launches six new features to improve content creation appeared first on Search Engine Land.

Google’s ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed.
The post Google fixing bug that shows 5 ads on top of SERPs appeared first on Search Engine Land.

The time-consuming task of manually adding code snippets to websites can now be done in a matter of minutes.
The post Microsoft rolls out code-free conversions across all Smart Campaigns globally appeared first on Search Engine Land.

Marketers can use the new GA report to identify their most engaged and profitable audiences.
The post Google Analytics launches new Audience report appeared first on Search Engine Land.

The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
The post Meta’s new chatbots set to improve targeted ad capabilities appeared first on Search Engine Land.

Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
The post X change makes ad labels ‘less noticeable’ after Twitter rebrand appeared first on Search Engine Land.

Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
The post 7 reports SEO and PPC can use to help each other succeed appeared first on Search Engine Land.

The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
The post X launches creator ads revenue sharing program appeared first on Search Engine Land.

Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
The post Reminder – Google’s similar audiences are being removed appeared first on Search Engine Land.

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
The post Universal Analytics still processing data one month after ‘sunset’ appeared first on Search Engine Land.

Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success.
The post 5 tips for a successful programmatic ad campaign appeared first on Search Engine Land.

Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
The post Ad spend up across Google, Meta, Amazon, Walmart in Q2 appeared first on Search Engine Land.

Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
The post Google’s attribution model shake-up: 3 solutions for advertisers appeared first on Search Engine Land.

Providing customer service information helps brands to build trust amongst shoppers, increasing the chances of them becoming loyal customers.
The post Google Merchant Center introduces customer support feature appeared first on Search Engine Land.

The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
The post The best AI video generators for creators and marketers appeared first on Search Engine Land.

Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.

Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
The post Google is updating its Shocking Content policy to exclude gameplay imagery appeared first on Search Engine Land.

Embrace the potential of broad match while avoiding common pitfalls. Here’s how to use it wisely to reach a wider audience.
The post Google Ads broad match: What the data reveals for PPC marketers appeared first on Search Engine Land.

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

From match type consolidation to blended campaigns and auto-applied recommendations, here’s what’s potentially in store for PPC marketers.
The post 3 ways PPC campaign management could soon change appeared first on Search Engine Land.

Stay top-of-mind with customers, boost brand awareness and drive revenue through full-funnel paid search campaigns.
The post How to use always-on marketing in paid search appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
The post Instagram rolls out subscription feature to 10 more countries appeared first on Search Engine Land.

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

Struggling to keep up with growing demands? Learn the latest in agency ad automation.
The post How to unlock new efficiency and results with process automation appeared first on Search Engine Land.