Category: PPC

TikTok launches text posts

Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
The post TikTok launches text posts appeared first on Search Engine Land.

Turns out Threads isn’t the Twitter killer. Plot twist: it’s Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
The post Twitter is now brand X appeared first on Search Engine Land.

You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land.

Google’s new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
The post Google Performance Max now lets you create product collections appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
The post TikTok launches ads transparency library appeared first on Search Engine Land.

The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
The post Meta’s guidance on how to ‘integrate brands on Threads’ appeared first on Search Engine Land.

Displaying a brand’s logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
The post Microsoft Logo Extension rolls out globally in open beta appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Looking to improve your agency’s acquisition and retention approach? Explore practical ideas to improve your churn rate here.
The post How to calculate and improve your agency’s churn rate appeared first on Search Engine Land.

Google Ads isn’t just for “for-profit” companies. Here’s how nonprofits can use paid Google Ads accounts to help them reach their goals.
The post How to use Google Ads to get more donations for your nonprofit appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.

How CTV supercharges existing marketing efforts across the advertising board.
The post The omnichannel magic of connected TV appeared first on Search Engine Land.

A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
The post Looker Studio reporting: 6 do’s and don’ts for search marketers appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.
The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.

If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
The post Want to speak at SMX Next? Now’s the time to submit a pitch! appeared first on Search Engine Land.

Twitter blocks links to Meta rival Threads

The move, which has been described as “anti-competitive”, may cause headaches for marketers as it could impact brand reach.
The post Twitter blocks links to Meta rival Threads appeared first on Search Engine Land.

Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
The post How to deliver PPC results to executives: Get out of the weeds appeared first on Search Engine Land.

Learn how to work around PMax’s limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
The post How to track Performance Max campaigns with Google Apps Script appeared first on Search Engine Land.

Here’s the lowdown on Amazon’s video advertising solutions and how to leverage them to reach your target audience and drive conversions.
The post Maximizing brand impact with Amazon’s video advertising: A comprehensive guide appeared first on Search Engine Land.

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
The post Threads FAQ: Everything marketers need to know appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.
The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The post Digital advertising checklist: Your essential guide to launching successful campaigns appeared first on Search Engine Land.

Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
The post Microsoft rolls out AI-generated ad headlines and descriptions appeared first on Search Engine Land.

Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
The post How to use AI in digital advertising appeared first on Search Engine Land.