Category: PPC

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
The post 6 Google Analytics 4 alternatives that marketers are switching to appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
The post How to get the most out of PPC for your SaaS brand appeared first on Search Engine Land.

Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
The post Comparing UA vs. GA4 metrics: Key differences you need to know appeared first on Search Engine Land.

Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they’ve been experiencing.
The post Why people hate the Google Analytics 4 user interface appeared first on Search Engine Land.

Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
The post 8 Twitter alternatives marketers need to know about appeared first on Search Engine Land.

Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it’s ‘better’ than Universal Analytics.
The post Unicorn sightings: The people who love Google Analytics 4 and why appeared first on Search Engine Land.

GA4 hasn’t exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land’s latest poll.
The post 10 things we hate about Google Analytics 4 appeared first on Search Engine Land.

Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
The post Get organized: PPC ad campaign structure in a changing world appeared first on Search Engine Land.

Google Ads Editor version 2.4 is out with 8 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
The post Google Ads Editor version 2.4 is out with 8 new features appeared first on Search Engine Land.

Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here’s what this transition might mean for advertisers.
The post How to harness DSA wins in Performance Max appeared first on Search Engine Land.

Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
The post 5 tips for handling client and stakeholder requests for PPC projects appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land.

The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
The post Universal Analytics is officially replaced by Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.
The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
The post From UA to GA4: Managing your reporting expectations appeared first on Search Engine Land.

5 tips for effective PPC bidding on a budget

Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
The post 5 tips for effective PPC bidding on a budget appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land.

Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
The post Buy on Google program to shut down Sept. 26 appeared first on Search Engine Land.

From making strategic hires and implementing efficient processes, here are key learnings from leading and scaling a fast-growing agency.
The post Scaling an agency: Lessons of growth and change appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
The post 15 Google Analytics 4 alternatives: Free and low-cost options appeared first on Search Engine Land.

Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The post TikTok invites creators to make ads for marketers in new pilot appeared first on Search Engine Land.

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!
The post Are you ready for Google Analytics 4? Have your say in our poll appeared first on Search Engine Land.