Category: PPC

Here’s what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
The post How non-retail advertisers can embrace value-based bidding in Google Ads appeared first on Search Engine Land.

GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
The post Is Google Analytics 4 right for you? What you need to consider appeared first on Search Engine Land.

Google Ads investigating reports of missing data

Marketers have been experiencing issues with accessing the most up-to-date data on their Google Ads accounts since Friday.
The post Google Ads investigating reports of missing data appeared first on Search Engine Land.

Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
The post Do your SEO and PPC teams need upskilling or reskilling? appeared first on Search Engine Land.

The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
The post YouTube Ads: Unlocking high impact at minimal cost appeared first on Search Engine Land.

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
The post YouTube Test & Compare helps you pick the best video thumbnail appeared first on Search Engine Land.

Advertisers are walked through everything they need to know about retail marketing – including the industry’s third big wave.
The post A PPC marketer’s guide to retail media appeared first on Search Engine Land.

Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
The post ChatGPT for Google Ads: How to enhance campaign creation appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
The post Microsoft rolls out predictive targeting to all advertisers appeared first on Search Engine Land.

Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
The post Instagram Ads on Reels now available to more marketers appeared first on Search Engine Land.

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.

3 simple PPC optimizations you may have overlooked

Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
The post 3 simple PPC optimizations you may have overlooked appeared first on Search Engine Land.

Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
The post Facebook lead gen ads: Instant forms vs. website conversions appeared first on Search Engine Land.

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

LinkedIn to test video ads on streaming services

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers.
The post LinkedIn to test video ads on streaming services appeared first on Search Engine Land.

Asking disconfirming questions can lead to more valuable generative AI responses. Here’s how to use them to improve your PPC efforts.
The post Elevate your PPC with ChatGPT: The art of asking disconfirming questions appeared first on Search Engine Land.

Major Looker Studio GA4 connector update adds 170 new fields

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.
The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Google Marketing Live 2023: Reactions from the experts

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

Google trials automatically created assets for Performance Max

Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
The post Google trials automatically created assets for Performance Max appeared first on Search Engine Land.

Google Ads unveils new design

Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
The post Google Ads unveils new design appeared first on Search Engine Land.

YouTube Ads ecommerce guide: When, how and why

Here’s why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
The post YouTube Ads ecommerce guide: When, how and why appeared first on Search Engine Land.