TikTok launches new AI ad script generator
TikTok launched its Script Generator feature this weekend – a free tool that provides advertisers with script ideas in seconds.
The post TikTok launches new AI ad script generator appeared first on Search Engine Land.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here’s how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
The post How to set up feed rules in Google Merchant Center and ensure quality product data appeared first on Search Engine Land.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
The post How better landing page experience and ad relevance can boost your Google Ads performance appeared first on Search Engine Land.
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.
TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.
Beyond Google’s recommendations, here are strategies you can test to ensure you’re not missing out on targeting opportunities come Aug. 1.
The post How to maintain targeting capabilities even without Google Ads similar audiences appeared first on Search Engine Land.
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.
LinkedIn Ads rolling out generative AI, new ad formats
Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
The post Microsoft Store Ads to appear in Bing search results appeared first on Search Engine Land.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
The post Amazon may launch ads on Prime Video appeared first on Search Engine Land.
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
The post Google Ads is changing how it processes trademark complaints appeared first on Search Engine Land.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
The post Top 10 insights for SEO and PPC success in China appeared first on Search Engine Land.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
The post Microsoft Advertising is updating its Cross-Device attribution model appeared first on Search Engine Land.
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The post TikTok opens its premium content feature, Series, to more creators appeared first on Search Engine Land.
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
The post Microsoft will only show ads from verified advertisers starting Aug. 1 appeared first on Search Engine Land.
The advertiser console went down at about 9:10 am ET today.
The post Google Ads system is down; advertisers cannot access the interface appeared first on Search Engine Land.
Here’s how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
The post 4 Google Ads Custom Columns you need to use – and why appeared first on Search Engine Land.
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
The post Google Analytics 4 audience builder gains six new dimensions and metrics appeared first on Search Engine Land.
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
The post Twitter’s U.S. ad revenue drops 59% appeared first on Search Engine Land.
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
The post Netflix tops list of YouTube’s top 10 most popular video ads appeared first on Search Engine Land.
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
The post This Google Ads script uses GPT to summarize account performance appeared first on Search Engine Land.
Ask Instacart brings generative AI to Instacart’s search experience
Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
The post Ask Instacart brings generative AI to Instacart’s search experience appeared first on Search Engine Land.
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.
The post We turned Search Engine Land into a chatbot appeared first on Search Engine Land.
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
The post Google modifies shopping ads policies to enhance transparency appeared first on Search Engine Land.
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here’s what to consider.
The post Diversifying your B2B paid media portfolio: When does it make sense? appeared first on Search Engine Land.
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will ‘old-school search’ be gone in 10 years, thanks to ChatGPT, the new Bing and Google’s new Search Generative Experience?
The post Google Search of today won’t exist in 10 years, says DeepMind co-founder appeared first on Search Engine Land.
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
The post 3 key trends impacting search marketing today appeared first on Search Engine Land.
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
The post Google Ads adds 2 new campaign types: Video views, demand gen appeared first on Search Engine Land.
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
The post 7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding appeared first on Search Engine Land.
Here’s a recap of all the Ads and marketing news from Google’s annual event, including lots of generative AI, new features and insights.
The post Google Marketing Live 2023: Everything you need to know appeared first on Search Engine Land.