Criteo puts retail media DSP into general release
Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory.
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YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
The post What brands and retailers need to know about RMNs appeared first on MarTech.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
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Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
The post Bid shading costing advertisers $6.6 billion yearly appeared first on MarTech.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.
Global digital ad spend set to grow 8.4% this year
Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
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Advertisers and audiences refute the idea that podcasts are on the wane
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
The post Advertisers and audiences refute the idea that podcasts are on the wane appeared first on MarTech.
‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
The post ‘Bad’ digital ad spending can harm the environment appeared first on MarTech.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
The post How enterprises are pursuing martech and adtech integration today appeared first on MarTech.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences.
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How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here’s how one company ran two successful B2B programmatic ad campaigns.
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
The post How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year appeared first on MarTech.
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
The post 2023 Predictions: Digital media and advertising appeared first on MarTech.
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
The post Ad-supported streaming expands with new Disney+ tier appeared first on MarTech.
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech.
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech.
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
The post How brands are using CTV and OTT for the 2022 FIFA World Cup appeared first on MarTech.
How companies leverage clean rooms and first party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The post How companies are leveraging clean rooms and first-party data as cookies vanish appeared first on MarTech.