Here’s why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.
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Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
The post Former Googler: Google ‘using clicks in rankings’ appeared first on Search Engine Land.
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
The post Bing adds controls for webmasters to disallow their content in Bing Chat appeared first on Search Engine Land.
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here’s what we found.
The post What is the best generative AI tool for writing PR content? appeared first on Search Engine Land.
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
The post How to optimize your ecommerce ad spend and budget for the best ROI appeared first on Search Engine Land.
TikTok is showing links to conduct a search at Google Search.
The post TikTok testing displaying links to Google search results appeared first on Search Engine Land.
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google’s Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
The post AMA with Google’s Gary Illyes: 15 quick SEO takeaways appeared first on Search Engine Land.
Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.
The post Google’s helpful content update did not yet target hosted third-party content appeared first on Search Engine Land.
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.
The post Google: Expect more simplification of Search results appeared first on Search Engine Land.
Today at the Microsoft AI event Bing Chat showed off some new memory search features.
The post Bing Chat rolling out personalized answers appeared first on Search Engine Land.
The federal antitrust trial is now going to be much harder for the public to follow.
The post Department of Justice removes key Google evidence from its website appeared first on Search Engine Land.
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.
The post What your enterprise SEO audit may be missing appeared first on Search Engine Land.
After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
The post Bing Webmaster Tools disavow link tool is going away appeared first on Search Engine Land.
Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.
The post Wix adds IndexNow support for faster indexing appeared first on Search Engine Land.
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
The post Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data appeared first on Search Engine Land.
After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.
The post Bing explains the new Sitemap Index Coverage report appeared first on Search Engine Land.
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
The post How to leverage neuromarketing for SEO appeared first on Search Engine Land.
Here’s why understanding Google’s guidelines is vital for your Business Profile’s success and how to avoid suspension.
The post How to follow Google Business Profile guidelines appeared first on Search Engine Land.
Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.
The post How to create an SEO content plan with Google Sheets functions appeared first on Search Engine Land.
Discover how quality links can elevate a website’s credibility and boost rankings with no shortcuts – just straightforward strategies
The post White hat link building strategies that work in 2023 appeared first on Search Engine Land.
Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.
The post Trojan horse SEO: How to gain traction in new markets appeared first on Search Engine Land.
Learn how negative autocomplete keywords about your brand can shape people’s perceptions and influence their decisions.
The post Google autocomplete: The silent threat to your online reputation appeared first on Search Engine Land.
Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.
The post Google Search can now validate responses from Bard appeared first on Search Engine Land.
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
The post Website redesign checklist: Retaining and improving SEO appeared first on Search Engine Land.
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
The post Website redesign SEO checklist: Retaining and improving SEO appeared first on Search Engine Land.
Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.
The post How to find ideal niche keywords appeared first on Search Engine Land.
How to use Quora for SEO and research
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.
The post How to use Quora for SEO and research appeared first on Search Engine Land.
Google search antitrust trial updates: Everything you need to know (so far)
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
The post Google search antitrust trial updates: Everything you need to know (so far) appeared first on Search Engine Land.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
The post Microsoft calls deceased NBA player ‘useless’ in AI-written obituary appeared first on Search Engine Land.
SEO, generative AI and LLMs: Managing client expectations
Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.
The post SEO, generative AI and LLMs: Managing client expectations appeared first on Search Engine Land.
What’s new with the Google helpful content update
Now that Google has released the September 2023 helpful content update, let’s dig in to see what is new.
The post What’s new with the Google helpful content update appeared first on Search Engine Land.
A guide to multichannel marketing for one-person marketing teams
Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable.
The post A guide to multichannel marketing for one-person marketing teams appeared first on Search Engine Land.