Category: Social Media Marketing

With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech.

Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season,
The post Online close to edging out physical stores for holiday buying appeared first on MarTech.

The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech.”
The post X (Twitter) marks its spot by bringing back political ads appeared first on MarTech.

Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
The post Retailers invest in GenAI and media networks appeared first on MarTech.

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.

How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.

The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
The post Sprout Social acquires Tagger Media appeared first on MarTech.

The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do?
The post Competing with Twitter (X.com) and Instagram: Tying the Threads together appeared first on MarTech.

X marks the spot where birds once tweeted.
The post Elon Musk kills the Twitter brand: Welcome to the age of X appeared first on MarTech.

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know.
The post Marketing on Threads: What you need to know appeared first on MarTech.

Social sharing widgets provided by AddThis vanish from publishers’ sites.
The post Oracle subtracts social sharing tool AddThis appeared first on MarTech.

UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
The post Beyond boundaries: The future of digital content appeared first on MarTech.

Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API.
The post Microsoft ad platforms end support of Twitter tomorrow appeared first on MarTech.

Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
The post 6 tips for optimizing LinkedIn content for B2B marketing appeared first on MarTech.

Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
The post Instagram unveils two new advertising channels appeared first on MarTech.

Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
The post Habu releases new data clean room enhancements appeared first on MarTech.

The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
The post How Haleon built social media intelligence in-house appeared first on MarTech.

Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
The post 5 reasons why marketers should consider TikTok for B2B appeared first on MarTech.

The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.

Consumer insights matter more now than ever.
The post Webinar: How to make the most out of consumer and social media data appeared first on MarTech.

As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
The post Salesforce: The trends underlying a record-breaking Cyber Week appeared first on MarTech.

Kanye West too much even for Musk’s Twitter

Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
The post Kanye West too much even for Musk’s Twitter appeared first on MarTech.